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The Sad Story of Sega's Many Mistakes
Via Press the Buttons, an interesting interview at the Sega-16 site with former Sega president Tom Kalinske. The company's former head burns bridges by laying blame for failures in the company, discussing the ways in which the Japanese office tried to run things, and revealing some of the phenomenally bad ideas the company somehow managed to overcome. From the article: "He was selling the Genesis with Altered Beast as the pack-in [instead of Sonic], and he was selling it at $189.99. There was also very little software activity going on in the U.S., and he hadn't built the company up (gotten permission to hire or didn't have the budget to), so there was no progress being made. If you remember, Sega sold the 8-bit machine - the Master System - prior to that against Nintendo, and it managed to get a 2% share of the market."
Hey ... shutup. I washed my hair in the sink this morning, at least. I was going to be late for work. And my hair was itchy from not washing it the previous day. BUT IT'S WASHED NOW DAMNIT. Plus, I did douse myself in deoderant. The perfect crime.
Depends what you consider a "benefit for Apple." Maybe people like the ads, but the bottom line is that the Mac's market share has been dropping since the early 90's. So whether or not the ad campaign makes people think about buying a Mac, it doesn't make them actually buy one.
Bite the hand.
The market share has been decreasing (slightly), but the number of buyers has been increasing substantially. That sounds contrary, but it isn't. The overall market (largely businesses) is expanding at a faster rate. I would really *love* to see a home vs. education vs. business breakout of market share numbers, because I suspect that in the home (and possibly education) markets, the Mac market share has been increasing, and it is just the larger size of the business market that has been hiding that increase.