Apple to Announce iTunes Movie Rentals?

An anonymous reader writes "Think Secret is reporting that the next Apple Worldwide Developer's Conference may be the company's platform to announce movie rentals via iTunes. The files would probably have a built-in shutoff timer, or only allow a certain number of viewings." From the article: "Apple is said to have ironed out agreements with Walt Disney, Universal Studios, Paramount Pictures, and Warner Bros., and is currently in talks with other major movie studios as well. It's unknown to what extent content will be available come the August 7 announcement, or whether Apple will announce all of its studio deals at that time ... Apple had been trying for months to persuade the movie studios that the a-la-carte model of buying individual titles, as the iTunes Music Store offers with music, was the way to go. The studios, however, have been fixed on offering only a subscription or rental-based model."

Comments

Re:DRM Creep?

[ral8158]

NEWSFLASH: The reason allofmp3 is so cheap is because they don't ask the artist's permission before they sell their songs. You might as well be pirating, it's basically the same thing. Honestly, if you want an artist's music, you can't double-dip and make your own rules about how you obtain it. They get to decide. So if you don't like buying DRM infested files, well, you have no other legal options to buy their music if that's how they want to sell it. And don't tell me allofmp3 is legal; it's only scantily legal because of Russia having fucked up copyright laws. (Read that "No copyright laws".)

Re:Great!

[Scrameustache]

You need to be tech savvy to understand the concept of renting?

I understand the concept of renting: When I'm done with it, I give the item back to the renter.

So, tell me, tech savy /. guy, at what rate will I be uploading the file back to them so they can have it back and rent it to someone else?

Re:DRM Creep?

[Mattintosh]

I'm an Apple fanboy (kinda) and I'm not going to mod you down.

I am, however, going to point out the major difference between Apple and Microsoft: Apple uses lube.

Re:I think it's a good idea

[jZnat]

Honestly, I never knew you could put it in your mailbox to send it; I've always used the blue USPS boxes that are scattered everywhere.