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Apple to Announce iTunes Movie Rentals?

An anonymous reader writes "Think Secret is reporting that the next Apple Worldwide Developer's Conference may be the company's platform to announce movie rentals via iTunes. The files would probably have a built-in shutoff timer, or only allow a certain number of viewings." From the article: "Apple is said to have ironed out agreements with Walt Disney, Universal Studios, Paramount Pictures, and Warner Bros., and is currently in talks with other major movie studios as well. It's unknown to what extent content will be available come the August 7 announcement, or whether Apple will announce all of its studio deals at that time ... Apple had been trying for months to persuade the movie studios that the a-la-carte model of buying individual titles, as the iTunes Music Store offers with music, was the way to go. The studios, however, have been fixed on offering only a subscription or rental-based model."

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  1. I think it's a good idea by bigtrike · · Score: 5, Insightful
    I'd use this service if it's cheap enough for the following reasons:
    • Most movies I only want to watch once.
    • Video stores rarely have anything I want in stock, and not convenient
    • Pay per view cable is way too expensive (and requires you to pay $60 a month for hundreds of channels of suck to have cable in the first place)
    • It just might be cheaper than blockbuster
    • I live in a city, which means the post office does not collect outgoing mail, so Netflix is inconvenient