Search 2.0 vs. Traditional Search
ReadWriteWeb writes "Ebrahim Ezzy reviews 5 new third-generation search technologies — and how they compare to the big guns of Google, Yahoo and MSN. These so-called "search 2.0" companies are combining the scalability of existing internet search engines with new and improved relevancy models; they bring into the equation user preferences, collaboration, collective intelligence, a rich user experience, and many other specialized capabilities. The new search engines profiled are Swicki, Rollyo, Clusty, Wink and Lexxe." Note, as the article points out, that the author has developed yet another search engine, called Qube.
Move along nothing to see here. People don't want flash based 2.0 web searchs, they want to use a search engine as a spring board. You hop on and 2 clicks later you hop off to your location. When you start adding an interface beyond basic input and 12 million adverts around it (hello yahoo), you lose the entire point of using a search engine to find what you want quickly.
Keep it clean and keep it simple, that's all you need for a good interface in most cases.
I like muppets.
...comes the new rage that's sweeping the Internet: Search 2.0! Yes, you've enjoyed Search 1.0 for years but now there's the new and improved Search 2.0! It does all the smae things, but different! No more time-consuming Googling for things -- with Search 2.0, you can have your results in about the same time and have them be remarkably similar!
If they think slapping a fancy title on it will spark everyone to transition to their new search products, they should think again. I suspect Google will simply roll out there 2.0 option at some point and kick everyone else's butt.
GetOuttaMySpace - The Anti-Social Network
Note, as the article points out, that the author has developed yet another search engine, called Qube.
Apparently he's also working on Buzzword 2.0.
From the Qube home page: AdRoll program aims to enable a new medium that allows free, point based advertising in a proactive manner
With synergy! Concordantly!! Vis-a-vis!!!
...written by someone who is actually working on the same technology for a rival company to the ones listed in the article. There's an unbiased piece of reporting for you!
GetOuttaMySpace - The Anti-Social Network
..., a rich user experience, ...
Well, right there's one of the warning phrases.
One of the big reasons for google's success is that it doesn't give you a "rich user experience". The main web page is utterly plain and simple. You type in a word or phrase. You get back a page with a lot more text, but its layout is again simple and obvious. Granted, you can click the "advanced search" and see something more complicated. But they've carefully hidden the "rich user interface" behind something that's simple and obvious.
Google's ads are an example of the same. No "rich" ads; just small, unobtrusive chunks of text. Nothing distracting and annoying, so people don't look for ways to turn them off.
I like wikipedia for the same reason. No flash or pizzazz; just simple, plain, easy to use, and informative.
When I see something touted with a phrase like "rich user experience", my natural reaction (after more than a decade of web use) is to shudder and go on to something that's more likely to be useful and informative.
Those who do study history are doomed to stand helplessly by while everyone else repeats it.
they bring into the equation user preferences, collaboration, collective intelligence, a rich user experience, and many other specialized capabilities
The only "rich user experience" I want from my search engine is to experience a set of results rich in accuracy, without any other bullshit. Unfortunately I suspect this guys idea of "rich user experience" is mostly the kind of crap I want to avoid.
Oh no... it's the future.
All the op said was the "2.0" tag was stupid, not the content. I happen to agree, what the hell does "search 2.0" mean? Or "web 2.0"? If you want to actually discuss a technology or approach then fine, but these terms are so vague they don't actually mean anything at all.
Its just marketing and hype.
I agree that buzz words like Web 2.0 sound lame, but they can loosely explain ideas that are not fully formed... Just as the "Information Superhighway" got used way too much as the internet was gaining momentum, I think "Web 2.0" will get used in a similar way, to describe an idea where the scope is too great to be explained in concrete terms.
/. crowd, but it will be beneficial for a lot of people not "in the know".
As for throwing "2.0" at the end of everything, it will happen, and it will be inaccurate to the
As mush as we might hate to admit it, the business types that will use this term all the time are just as nessiary as the techies in advancing stuff.
But in this case, so is the "content" of the article. Example:
So, that defines the current systems. That's a good start. So what makes these other systems "2.0"?
I don't care about the generations, explain what makes the new stuff "2.0" instead of "1.0". Instead he's covering what would be "0.1" and "1.0" and when he gets to "2.0", it's
We had "relevancy models" in his "1.0" version.
Wouldn't the first generation of search engines (without the "relevancy models") be "1.0"?
Then Google would already be "2.0" because it has the features of 1.0 PLUS the new (at the time) "relevancy model".
So improving the relevancy model would make the "next generation" more "2.1".
Information is not "productive".
Google already has "user preferences".
The article is crap.