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Yahoo! Sells, Advocates DRM-Free Music

Posted by ryuzaki0 on from the could-have-picked-a-better-lead-artist dept.

prostoalex writes "Jessica Simpson's 'A Public Affair' will be sold on Yahoo! Music in MP3 format with no DRM attached. According to Yahoo! Music blog, this is a big deal for the major online music store: 'As you know, we've been publicly trying to convince record labels that they should be selling MP3s for a while now. Our position is simple: DRM doesn't add any value for the artist, label (who are selling DRM-free music every day -- the Compact Disc), or consumer, the only people it adds value to are the technology companies who are interested in locking consumers to a particular technology platform. We've also been saying that DRM has a cost. It's very expensive for companies like Yahoo! to implement. We'd much rather have our engineers building better personalization, recommendations, playlisting applications, community apps, etc, instead of complex provisioning systems which at the end of the day allow you to burn a CD and take the DRM back off, anyway!'"

3 of 244 comments (clear)

  1. The last thing I would have guessed.... by pentapenguin · · Score: 5, Insightful

    I never thought I would live to see the day when a major (really major) company not only publicly supports but actually takes the plunge to sell non-DRM infested music. What's next? Sony will release a $199 PS3? (Har har...)

    This kinda reminds me of Gmail. Back when it came out it was just unthinkable that a company would give you more than a few MBs of storage for free let alone a whole GB! Nowadays, everybody gives you at the minimum of 200MB. I think that Yahoo, like Gmail, just might profoundly shift the paradigm of online music distribution like Gmail changed the way we think of free email.

    Is this the beginning of the end of DRM? Not quite yet IMO because the RIAA and MPAA are still run by idiots, but I think the day may come sooner than we think if more major players like Yahoo come on board.

    --
    -pentapenguin
  2. Stating the obvious: This is about the iPod by Anonymous Coward · · Score: 5, Insightful

    Before getting all excited about Yahoos altruism, think about the business side.

    Apple has what...80%... of the portable music player market?

    Until apple decides to share their DRM, everyone else (including Yahoo) is locked out of the iPod market.

    MP3s are their only way in. If they can manage to line up some labels, they will suddenly have access to a totally new and much larger customer base.

  3. Translation: Market Speak to Reality by Shihar · · Score: 5, Insightful

    Yahoo said:

    As you know, we've been publicly trying to convince record labels that they should be selling MP3s for a while now. Our position is simple: DRM doesn't add any value for the artist, label (who are selling DRM-free music every day -- the Compact Disc), or consumer, the only people it adds value to are the technology companies who are interested in locking consumers to a particular technology platform. We've also been saying that DRM has a cost. It's very expensive for companies like Yahoo! to implement. We'd much rather have our engineers building better personalization, recommendations, playlisting applications, community apps, etc, instead of complex provisioning systems which at the end of the day allow you to burn a CD and take the DRM back off, anyway!

    This translates into:

    OMFG, for the love of god, PLEASE LET US SELL OUR SHIT TO IPOD USERS!!1!!!!!!1!1111!

    Basically, what is happening is that all the non-iTunes are getting trounced by iTunes and the iPod. The music industry won't let them sell their music unless it has DRM. Apple isn't selling them the rights to use the DRM that the iPod uses and Apple sure as shit is not going to build in WMA DRM capabilities into the iPod. With iPods being roughly 80% of the MP3 market, this is a massive audience that Yahoo, Napster, Rhapsody, exc can't touch. They desperately want to sell, but they are not allowed to sell unless the music has DRM. Apple won't let them us an iPod compatible form of DRM.

    This isn't a marketing ploy to pretend to be anti-DRM when they are not, and this is not being done because they "want to work on other stuff". This is being done because DRM free music is the only way Yahoo and company can break into the monopoly iTunes has over the iPod, which itself has a near monopoly on MP3 players.

    This is a play of self interested corporations. Apple wants to lock down the iPod not because they want to set music free, but because they want a monopoly over the service that fills iPods. Yahoo wants to sell DRM free music not because they give a shit about how irritating DRM is to you and me, but because they want to sell music to iPod users. The RIAA, well, they are just evil and eat babies.