How Google Manages Click Fraud

Posted by ryuzaki0 on Tuesday July 25, 2006 @11:41PM from the making-advertisers-warm-and-happy dept.

Finin writes "In February 2005, Google was sued by Lane's Gifts & Collectibles in a class-action lawsuit over click fraud. The company alleged that Google had been improperly billing for pay-per-click ads that were not viewed by legitimate potential customers. As part of a settlement earlier this year, Google agreed to have an independent expert examine their click fraud detection methods, policies, and procedures and make a determination of whether or not they were reasonable measures to protect advertisers. The report of the expert, NYU Information Systems Professor Alexander Tuzhilin (a Professor of Information Systems at NYU), is now available." Update 07/26/2006 at 12:52 GMT by SM: Fixed the link to Tuzhilin's report.

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real link to report by Anonymous Coward · 2006-07-25 23:48 · Score: 5, Informative

this is the correct link, the other one is just legal blahblah:

http://googleblog.blogspot.com/pdf/Tuzhilin_Report .pdf
1. Re:real link to report by DeadSea · 2006-07-25 23:59 · Score: 4, Informative
  
  For anyone interested in reading the findings without having to wade through it all, then go to page 36 and start with section 9.3 where a little further on it also refers to account terminations and how this occurs, section 9.6 is the bit that I guess most may be interested in...you never know, you may then decide to read it all
  - OptiRex
Statistics about click fraud shown to Adwords user by DeadSea · 2006-07-25 23:50 · Score: 5, Informative

Google is (as of yesterday) now showing statistics about how many invalid clicks an adwords account has recieved. You can read all about it in the adwords blog