Slashdot Mirror

← Back to Stories (view on slashdot.org)

Interactive In-Game Billboards Coming

Posted by ryuzaki0 on from the because-we-so-love-toyota dept.

GameDaily is carrying the news that in-game advert company Massive, Inc. is planning to launch interactive in-game billboards. They cite free-but-for-ads MMOG Anarchy Online specifically, but one imagines this technology will be seen in other titles they're licensed for. From the article: "Last week, Funcom and Massive announced a new sort of billboard ad in Anarchy Online. Called 'interactive advertisement technology' this new feature will allow players to do more than just passively look at an ad. Instead, players can interact with the ad and see a more detailed model of the Toyota Yaris, for example."

7 of 49 comments (clear)

  1. Great. Just great. by BlackCobra43 · · Score: 2, Funny

    As if we WEREN'T exposed to enough advertising as it is. I'm eagerly awaiting DreamVision(tm) ads for Lightspeed Briefs.

    --
    I never spellcheck and I freely admit it. Save your karma for more worthwhile "lol erorrs" replies
  2. Cool, but.. by Brothernone · · Score: 2, Funny

    will the chicks they put in theese ads be better detailed "models" too?

    --
    He whom you called four-eyes yesterday, you call Sir tomorrow.
  3. Article tagline... by Anonymous Coward · · Score: 2, Funny

    "Ever seen an ad in a subway station and wished that you could interface with it in some way?"

    Yes, I wish I could make it go away.

  4. Darn. by \\ · · Score: 2, Funny

    I was hoping "interactive" meant I could blow up or otherwise destroy advertising billboards in-game. :(

  5. Re:Argh, my brain. by Quiet_Desperation · · Score: 2, Funny

    When's the last time you punched that monkey?

    Why just last ni- oh, wait, you said *punched*. Never mind.

  6. Gimme a billboard in an FPS by phorm · · Score: 2, Funny

    I'll just wait until my victims are in front of the billboard advertising Subway burgers and then blow them into kibbles. A few well placed meaty chunkss and perhaps a little arterial spray near the picture of some dude chomping on a sub should add to the overall effect of the ad, no? If that doesn't get your attention, perhaps pile up a few dismembered heads near the ad for McDonalds chicken nuggets.

  7. More advertising please! by waTR · · Score: 1, Funny

    Google is probably working on something that scans your computer and delivers you the advertisements that address your interests based on what kind of software and writing you have on your computer...

    Time to move the pr0n onto DVDs I guess...damn...sux to switch DVDs mid swing though... I need a solution here people!

    --
    Huh? [devShell.org]