Game Industry Commentary on the E3 Revamp

John Callaham writes "FiringSquad examines what happened to cause the Electronic Entertainment Expo to implode and retrench for 2007, and posts opinions on the expo's revamp from game industry insiders. Interviewees include 3D Realms' Scott Miller, Gearbox Software's Randy Pitchford, Rusty Williams of Flying Lab Software, Feargus Urquhart of Obsidian Entertainment and more."

Comments

Re:Mixed feelings

[andrewman327]

I attended a balloon festival in New Jersey on Sunday. There was a carnival atmosphere and many booths promoting different things. One tent was by Microsoft and they had 8 XBox 360s crammed in with people waiting for all of them. I think this is a good marketing tactic. The whole event cost very little for them and hundreds (if not thousands) of people played their games across the three days they were there. One of the best things is that it attracted people who are not obsessed gamers who read EGM cover to cover. They were average people and there was no competition from other game companies.