Microsoft Encouraging OEMs to Beautify Computers

Grooves writes "Microsoft has shipped a 'Vista Industrial Design Toolkit' to PC manufacturers, meant to encourage them to design computers that are more visually appealing. From the article: 'From color palettes to suggestions about how the power and reset buttons should appear, the kit basically describes Microsoft's vision of what a Vista PC should look like. The look features accelerated curves and purposeful contrast, among other qualities.' The report goes on to say that Microsoft wants 'PCs to be objects of pure desire.' Sound familiar? It's hard to see budget-conscious OEMs stepping up to this."

Comments

Re:Design from MS?

[nine-times]

I was sure you were going to link to this one.

Dear John

[MojoRilla]

Dear Microsoft,

It seems that you are doing a lot of things lately to tell me what I want out of your products. Vista's new UI, and now these fancy industrial design specs.

Guess what? I couldn't care less what the shape of my PC is. It is under the desk with my UPS, subwoofer and trash can. And I have no need for a fancy new desktop UI, especially one that takes resources away from what I actually want to do with my computer, like photo and video editing.

What I want is excellent software, compatible with open standards, for a reasonable price. You used to deliver this. When you delivered virtual memory and preemptive multitasking, you were ahead of Apple. Now you seem way behind. And also, I want you to support open standards so that I can use other products with others that haven't paid you a licensing fee, such as open source. I'm not a sheep to lock in. Hello Linux and OSX.

And your prices are far from reasonable. The fact that I can't transfer a OEM Windows licence from one PC to another is rubbish. The fact that you want $399 for the standard edition of office, which I have paid you for several times over the years is robbery. I was happy with the functionality of office five years ago. Why should I need to buy it again? Hello, Open Office.

I'm not a sheep, Microsoft. You used to be innovative. Now you are all about marketing. Its been fun, but we're breaking up!

It's an effort to justify higher prices

[maillemaker]

On one of my rare walks through Walmart yesterday, I noticed a DVD player for $34.00.

It's hard to imagine that there is $1200 worth of electronics in the new Dell computer I just got at work. As cell phones and iPod-like devices become ever-more powerful at sub-$200 prices, it's going to cast an ever-more powerful spotlight on the PC market. I've thought for some time that we are on the verge of seeing PC's become commoditized like calculators.

This latest blurb from Mircosoft is an attempt to stop PCs from becoming generic commodities - because once they start to look like that consumers will expect them to be priced like that.

I already do. :)

Steve

Real Design considerations.

[meburke]

As a starting point, I'd like to suggest designers read, "A Whole New Mind" by Daniel Pink, and check out some articles at: http://www.danpink.com/. Furthermore, I suggest visiting IDEO http://www.ideo.com/ideo.asp. Pay special attention to their "method card" deck. Lastly (for purposes of this discussion) I suggest visiting http://www.mcdonough.com/# . The common thread in all this is DESIGN. William McDonough says that the need for regulation indicates a failure in design.

The design of the product goes 'way beyond just cosmetics. There is only so much you can do with an enclosure for a PC board, but there is LOTS you can do with the system as a whole. Case modding is just a place to start. Functional design improvements are being made in everything from the input devices ( http://www.extremetech.com/article2/0,1697,1112012 ,00.asp http://www.thinkgeek.com/computing/input/ ) to really innovative interfaces ( http://en.wikipedia.org/wiki/Croquet_project http://www.sun.com/software/looking_glass/).

The IDEO method cards are different from the "Creative Whack Pack" or "Thinkertoys" cards, in that they redefine the product design domain. The jobs of the future are going to be design jobs requiring both high creativity and high technical ability. If someone in India or China can do your job as well and cheaper than you, or if a computer can do your job better and faster, your job is obsolete.