Search Companies Team Up Against Click Fraud

isabotage3 writes to tell us that the top three search companies, Google, Microsoft, and Yahoo, have teamed up to create an alliance to combat click fraud. The fact that these three bitter rivals can team up shows just how serious the industry has become about preserving the current online advertising boom that is currently underway. From the article: "Click fraud has attracted an increasing amount of attention amid class-action lawsuits and industry studies asserting advertisers have been collectively overcharged by more than $1 billion for bogus sales leads during the past four years. Google and Yahoo contend that those estimates are gross exaggerations generated by opportunistic lawyers and online advertising consultants hoping to cash in on the anxieties triggered by their calculations."

Comments

Redundancy...

[hawkeye_82]

....gross exaggerations generated by opportunistic lawyers and online advertising consultants hoping to cash in on the anxieties triggered by their calculations"

I can't put my finger on it, but that sentence seems to have a lot of redundancy built into it.

...An obvious solution

[Zweideutig]

Have users register before they can view ads.

Re: Re:Redundancy...dundancy....

[krell]

"I can't put my finger on it, but that sentence seems to have a lot of redundancy built into it."

Not only that, but there might possibly be some duplication in the meanings of the words. In the sentence, no less.

Re:Odd thing to measure anyhow

[kfg]

If the computer says that the average age of your customers is 23.00006 years than it must be true and a way to more effectively target your intended market of 22 year olds must be devised.

Promotions available to anyone who can drive this number down to 23.00005.

KFG

Re:Spend Here, or Spend There.

[Breakfast Pants]

"but I get my drink, go to the bathroom, and pop popcorn during commercials."

There are too many commercials for this to be a viable long-term strategy. And anyway, didn't you mean to say, "but I get my Pepsi, go to the bathroom (wiping with Charmin of course), and pop Orville Redenbacher's popcorn during commercials.