Search Companies Team Up Against Click Fraud

Posted by ryuzaki0 on Wednesday August 2, 2006 @05:22AM from the lawyers-make-life-more-like-frogger dept.

isabotage3 writes to tell us that the top three search companies, Google, Microsoft, and Yahoo, have teamed up to create an alliance to combat click fraud. The fact that these three bitter rivals can team up shows just how serious the industry has become about preserving the current online advertising boom that is currently underway. From the article: "Click fraud has attracted an increasing amount of attention amid class-action lawsuits and industry studies asserting advertisers have been collectively overcharged by more than $1 billion for bogus sales leads during the past four years. Google and Yahoo contend that those estimates are gross exaggerations generated by opportunistic lawyers and online advertising consultants hoping to cash in on the anxieties triggered by their calculations."

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A New Refutation of the Very Possibility of Algore by Anonymous Coward · 2006-08-02 05:29 · Score: -1, Offtopic

Bark! Bark, bark, bark!!!
In my opinion by also-rr · 2006-08-02 05:44 · Score: -1, Offtopic

The biggest and most serious form of click fraud is the kind that manages to take you unknowingly to visit the Goatse man.

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Think of the Children; Sleep with your Sister
mod do3n by Anonymous Coward · 2006-08-02 12:05 · Score: -1, Offtopic

jcould s4ve it