Defining Clicks and Click Fraud

abb_road writes "Google, Microsoft and Yahoo have banded together and created the Click Measurement Group, with the goal of creating a standard definition for a 'click'. The group will have some access to the three companies' click data, although the access won't be unlimited. The move comes in response to advertisers who claim that click fraud is costing them almost $1 billion dollars a year, and who have hit Google and Yahoo with lawsuits alleging negligence in fighting click fraud."

Comments

Definition of a `Click':

[Prof.Phreak]

In Firefox, right click on the link, click on `Open Link in New Tab'.

Do this to many links that appear like they're counted.

Wait for the page to load (don't view it!).

Right click on the tab. Click `Close Tab'.

Congratulations, you have just ``clicked'' according to their definition. You also have just cost a site some $$ (and made some $$ for Google/Yahoo/Microsoft).

Advertising rocks!