Apple iPhone - To Be, or Not to Be?
An anonymous reader writes "With the Apple WWDC looming on Monday, the internet once again beats itself silly over what Steve Jobs has in store. At the most fanciful end of the scale, there's talk of the Apple iPhone, to which CNET says, 'keep on dreaming', and Gizmodo says, 'no visible evidence'. The only solid evidence of an iPhone, beyond the endless mocked-up images, is the discovery of hidden phone-related code in a recent iPod updater. Macrumors has some info on what the keynote may contain -- and there's no mention of an iPhone. So, as the rumor mill continues to grind over the weekend, let the predictions begin. Is there an Apple iPhone, or is there not?"
I work as a Director of Technology and I find it interesting that my Apple reps have been courting me so much these last few months. So much that they have not only given me a free pass to WWDC, but have invited me to sit in the VIP section at Jobs' keynote and to attend a special reception for IT professionals Monday evening.
Now, it may be that Apple always does this sort of thing to convince people like me to buy Macs. And we surely know that the Mac Pro will debut (as well as 10.5). But the full court press that I am getting suggests that this year's WWDC is as much about people like me as it is developers. Does this indicate anything about the content of Jobs' keynote? Probably not. But the treatment that I am receiving when I have almost nothing to do with development suggests that they are trying to garner as much interest as possible, and as much buy-in as possible.