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PR Firm Behind Al Gore YouTube Spoof?

mytrip writes to tell us ABC News is reporting that a supposed amateur video posted to YouTube.com may have actually been designed and posted by a Republican public relations firm called DCI. From the article: "Public relations firms have long used computer technology to create bogus grassroots campaigns, which are called 'Astroturf.' Now these firms are being hired to push illusions on the Internet to create the false impression of real people blogging, e-mailing and making films."

29 of 777 comments (clear)

  1. Obvious? by Silverlancer · · Score: 4, Insightful

    This falls into the category of "duh" for me. Who else would sponsor such a thing? Maybe the oil companies?

    1. Re:Obvious? by Golias · · Score: 4, Insightful

      Every college newspaper in America has job openings posted around election season offering to pay you to pretend to be a motivated volunteer cold-calling and canvassing for the Democrats or various 527 groups. How is it news that the Republicans also astroturf?

      Unless you've been incredibly naive, that is.

      --

      Information wants to be anthropomorphized.

    2. Re:Obvious? by biendamon · · Score: 4, Insightful
      How is it news that the Republicans also astroturf?
      Might it be because the callers you're talking about identify themselves as either members of the Democratic party or employees of a 527? And that those calls are not astroturfing?
    3. Re:Obvious? by DeadChobi · · Score: 4, Insightful

      Remember that anything is justifiable in the cause of The Party. Deciet and treachery are made acceptable because they believe that their goals are noble. In a way it's just as despicable as invading a soverign nation to depose a despot. The Party wouldn't accept that as just, but did it all the same. Frankly I think that the fact that they think they can lead us around by our collective asses using our own information-sharing technology speaks volumes of their morality, or lack thereof.

      --
      SRSLY.
    4. Re:Obvious? by inKubus · · Score: 4, Insightful

      In my opinion, there are 3 major groups of people in America.

      1. The Chicken-Hawks. Creators of Freedom Fries and the stupid flag thing, they love Jesus, NASCAR and War. Their patron representatives are the conservative republicans. Side-effects of this group include abortion bans, the military-industrial complex, the P.A.T.R.I.O.T. Act and the Iraq War. They are scared of, and I quote: "Ragheads, Niggers, Jews, Wetbacks, and 'terrorists'".

      2. The Lefties. Creators of the "War on Globalization" and Greenpeace, they love Wicca, Soccer and War. Their patron representatives cannot get elected right now, or ever. They relegate themselves to Indymedia.org and protests. Side effects of this group include Wiretapping initiatives, the rise of the Neo-Cons in '00, coffee houses and the Canada thing. They are scared of Militant Christians, logical debate, and growing up.

      3. Everyone Else. Creators of the economy, common sense, the space program, etc., they love to worship whatever they worship in moderation, football and baseball, and Peace. Side effects of this group include a strong American economy, foreign policy that is just the right balance between isolationist and imperialist, and the 50-50 distribution of votes in the last election. These people are having a hard time deciding who they trust, so they vote almost at random based on maybe one hotbed issue that is different for each of them. They are afraid of Chicken Hawks and Lefties.

      --
      Cool! Amazing Toys.
  2. {old,new} news by Black+Parrot · · Score: 4, Insightful

    Political hacks have been sponsoring spin in books and the "news" media since forever. What's new here is that they now see the blogosphere as important enough to merit attention.

    --
    Sheesh, evil *and* a jerk. -- Jade
    1. Re:{old,new} news by FFFish · · Score: 5, Insightful

      What's new here is whether we let them get away with it. "It" being the use of negative campaigning as a means to deceive the uninformed audience.

      There is opportunity here to inform the cow-like public that they are being manipulated by assholes. US elections have become a race among liars and crooks. Time to demand better, partly by taking responsibility for one's own role in the process.

      If enough of us take the time to care about the social quality of the candidate, we can have a system of honest, compassionate, competent people who are in it because they want us all to do well. A rising tide floats all boats: the greater the common good (ocean), the greater the individual good (your boat).

      The only way to have long-term generational success is to ensure we make sure everyone has the opportunity for good health, good education, good standards, and good safety.

      --

      --
      Don't like it? Respond with words, not karma.
    2. Re:{old,new} news by Reaperducer · · Score: 4, Insightful

      If enough of us take the time to care about the social quality of the candidate,

      For those of you too young to remember, that one of the big issues during the 1992 campaign. Republicans said that Clinton didn't have the character to make a good president, and Democrats kept pounding home that, "character doesn't matter," making the Republicans out to be old-fashioned 1950's squares who didn't understand that running the country doesn't take integrity.

      Fast-forward to a post-Lewinsky world and neither side seems to give a crap about the integrity of their candidates.

      --
      -- I'm old enough to have lived through six different meanings of the word "hacker."
    3. Re:{old,new} news by niktemadur · · Score: 5, Insightful

      Absolutely. Amen to that.

      While republican pundits and gop congressmen were tearing their own shirts in self-righteous indignation over the result of an $80 million investigation over real estate deals (a stained blue dress), the rest of the world didn't snicker at Clinton's peccadilloes, they in fact snickered at "the ridiculousness of those american prudes, so hung up about sex".

            And then, the ringleader of the impeachment movement, Newt Gingrich, resigned his post on the eve of Larry Flynt publishing in Hustler the nine extramarital affairs Gingrich had been involved in during the previous twenty years.
            And then, Gingrich's replacement, Robert Livingstone, who promised to continue the good fight for morals, integrity and decency, withdrew when Mr. Flynt uncovered one of his extramarital affairs.
            And then, the largest mouthpiece against Clinton's sins, thrice-divorced comedian Rush Limbaugh, is caught with industrial quantities of OxyContin and, later, unprescribed Viagra while returning from a caribbean vacation.

      These hypocritical imbeciles are seen as 'martyrs' and/or 'heroes' in republican twisted family values circles, while Clinton is viewed as The Devil Himself. Yeah, right.

      What many people do not get is that Clinton did not parade a stained blue dress in front of all the american public, children included, republicans did. Clinton did not flaunt and wave the image of a soaked cigar in front of the american public, republicans did. And then they tore their shirts in moral indignation at how the minds of children are being poisoned with decadence and depravity.

      Under republican so-called standards of decency:
      In the land of the blind, the one-eyed man is king, and that would be Bill Clinton.

      --
      Lil' Thindime, lilting a lacrimose lament, krashes the kwaint konfines of Kokonino Kounty
    4. Re:{old,new} news by hey! · · Score: 4, Insightful

      Democrats kept pounding home that, "character doesn't matter,"

      That's the narrative of the '92 election put forth by the Republicans. While I'm sure in this vast country you can probably find a Democrat that uttered these words, this was just a Republican talking point, a straw argument they attributed to their enemies so they could manipulate the opinions of their base. Looks like it worked in your case.

      A more representative Democratic viewpoint on character is this: character matters, but it's complex. Good people do bad things some times. Democrats believe in mitigating circumstances and allowances for human weakness. Republicans do not. Thus, in the Democratic view, a good man man might cheat on his wife in a moment of weakness, but he wouldn't bring up divorce when his wife while she was in a hospital bed recovering from surgery. The difference is character: in one case it's a common place flaw, in the other it's wanton self centeredness. The Republican viewpoint makes no allowance for circumstance of human weakness. It's wrong to cheat on your wife, so that's bad. It's unfortunate, but sometimes necessary to discuss divorce, so that's OK.

      Yet, the standard issue Republican viewpoint on character is more rotten than merely misguided.

      We would do well to remember what a Republican politician who sets himself up as a role model is: a politican. It only makes sense to heed this if you think politicians are suitable ethical role models. They're not. There's too much temptation. I'd even rather set up athletes as role models than politicians.

      The reason Bill Bennett gets heat over his gambling problems is because he does not live up to his own professed standards, nor does he alter those standards in light of his personal experience. He remains a self-righteous scold who plies his self-appointed trade as arbiter of moral virtue as a weapon against people who disagree with him. Same with Rush and his drug problems.

      You've given us the Republican view of the Democratic view on character. Now let me return the favor.

      From the Democratic standpoint, the Republicans view of character consists of burdens they place on others and not themselves, of standards they impose on others with no intention of living up to themselves. It's a logical outcome of a political philosophy forged to defend the special privileges of the powerful and wealthy. In the Vietnam era, it promoted the benefits of anticommunism and wartime spending without the burden of fighting the war. Now, it's the future burden of deficit spending for war profiteering, and the liquidation of the nation's social and economic gains for current profit. Capital is, after all, mobile. Those who make their living from it can exploit the homeland and move the fruits offshore, the way corrupt oligarchies did throughout the twentieth century in countless third world countries.

      Now, if the Republicans get to define "character" then I'll stand up and say "Character (as defined by the Republicans is a political ploy. It does not matter."

      --
      Post may contain irony: discontinue use if experiencing mood swings, nausea or elevated blood pressure.
  3. Re:Maybe this link will work. by wizbit · · Score: 4, Insightful

    And if any PR company produced that, they're seriously over paid.

    Afraid you're missing the point. YouTube is largely community-produced content, often full of drunken dancing / buffoonery and clips from TV shows, etc. This clip was designed to "fit in" and look as amateurish as the rest of the tripe on YouTube to pass the smell test for most of the content there.

    I'd say they did their job brilliantly.

  4. Re:Maybe this link will work. by Pantero+Blanco · · Score: 4, Insightful

    Bingo. It's a campfire with no soldiers around it, designed to make one's forces look much more numerous than they are.

    Of course, if they make it look too stupid, it just reflects badly upon their side...

  5. Continuation by spikexyz · · Score: 5, Insightful

    This is a continuation of the oil industry and friends' campaign of "we can't argue the science anymore with out looking like morons, so we'll just call people names". It's like the bully in the school yard who knows he's wrong so he'll just kick and scream.

  6. The real troubling thing... by Roger+Wilcox · · Score: 5, Insightful

    The real troubling thing here is that major news outlets including The Wall Street Journal, ABC, and even our beloved Slashdot are playing right into the hands of Exxon, DPI, and whoever else is behind the video.

    By reporting about this incident, these outlets are providing the video a vast amount of exposure that it otherwise would not receive.

    I'd bet anything that WSJ didn't stumble upon this story randomly - someone at DCI surreptitiously helped them along because DCI knew that they could get media outlets to unwittingly distribute their propaganda.

    And at the end of the day, it's still considered good PR for all parties involved - Exxon got their point out to millions of viewers, DCI got paid, and ABC/WSJ/Slashdot did a good job of uncovering the "truth" of the situation, which pleases their readers and viewers just as much as any other story.

    All of this is just an elaborate game to get you to view an anti-Gore advertisement.

    Sad that this is how the media works today.

  7. Horrible movie anyhow by noamsml · · Score: 5, Insightful
    Instead of making anything resembling a valid argument countering those in "an inconvenient truth", they resort to trying to discredit Al Gore by telling people it's "uncool" to be too intelligent and politically proactive, and that people should submit to brainless mass entertainment instead.

    I'm aware of the psychological roots of this method, but I still find it detestable. Instead of arguing like an adult, the oil firms reduce themselves to the political equivalent of taunting the guy who gets high grades and/or is knowledgeable about many subjects because he's a "nerd".

    Come on, oil companies, argue bravely and responsibly. If you think Gore is wrong, show us the proof. Don't just close your ears and shout "la la la la, I'm not listening!"

    1. Re:Horrible movie anyhow by clambake · · Score: 5, Insightful

      Come on, oil companies, argue bravely and responsibly. If you think Gore is wrong, show us the proof. Don't just close your ears and shout "la la la la, I'm not listening!"

      It's not that THEY think Gore is wrong, they KNOW he is right. It's that they want YOU to think he is wrong. Otherwise it makes no sense not to just lay the fact smackdown on him from the start. This kind of thing is just to "convince" people who are already sort of in the mood to be contrary anyway who will then go and make a lot of noise and thus turn the debate into, "Oh, don't worry, it's just those two crackpot extrememist groups at it again... Boy it's hot, pass me another gin and gasoline please".

  8. Again and again, such firms need to be closed by unity100 · · Score: 5, Insightful

    This is not 'public relations' or not 'lobbying' - this is PAID propaganda. And this particular one, is what is actually lying about some person to demean him/her - the owners of this firm need to be sued, and to hell that is, and should be expelled from public life.

    This is NOT democracy. Anyone who tells that this is democracy, are probably other paid propagandists.

  9. Re:Why is this news? by WiFiBro · · Score: 5, Insightful

    The big deal here is the dishonesty.

    Trying to make it look as if there is a grassroot movement.

    It's like the prefab letters (http://news.bbc.co.uk/2/hi/middle_east/3190934.st m) from soldiers in Iraq, in local newspapers.

    It's like producing thousands of letters-from-the-public to look to be genuinely written by granny's. ("In 2001, the Los Angeles Times accused Microsoft of astroturfing when hundreds of similar letters were sent to newspapers voicing disagreement with the United States Department of Justice and its antitrust suit against Microsoft. The letters, prepared by Americans for Technology Leadership, had in some cases been mailed from deceased citizens or nonexistent addresses. [3]" - http://en.wikipedia.org/wiki/Astroturfing)

    It's like writing that Indians will be oh so happy with GMO cotton (http://www.newkerala.com/news3.php?action=fullnew s&id=31418), while it failed and ruined poor farmers (http://www.gmwatch.org/archive2.asp?arcid=6737).

    That's LYING and CHEATING for profit. That's the problem.

  10. Au contraire... by cowboy76Spain · · Score: 5, Insightful

    If the article was just a link to the video, your post would be true. Someone would click the link, see the video and think that it was funny and (at a subconscient level) see Gore as a political who cannot be trusted (because the depiction of the video gets to the mind, even if realizing it is a joke, because it shows that people does not like him and are very vocal about it).

    But if you link to this video while telling the whole story, then the user does not see a video mocking Gore, he/she sees a video created to deceive them, created by a firm and falsely posted as Jhon Doe... as the receptiveness of the people changes, the thing that they see differs completely.

    --
    Why can't /. have a rich-text editor? Editing your own HTML is so XXth century.
  11. Re:CMD vs DCI? by Peyna · · Score: 5, Insightful

    If I, as an average citizen, espouse the opinion "Al Gore is a boring, irrelevant blowhard", I am being honest, but once I do something like rise to the presidency of my company or amass more than a million dollars in personal net worth, suddenly a statement like "I think Al Gore is a boring, irrelevant blowhard" is disingenuous?

    Because the average citizen is a disinterested party. The head of a company that pumps billions of tons of carbon into the air (directly or indirectly) has a lot more to lose (short term, we all lose long term) if Al Gore is right.

    --
    What?
  12. Re:Disclosure? by Ragica · · Score: 5, Insightful

    Try googling carbon-neutral gore, and hang your carbon filled head in shame. The man is more consistant and does more to act on his convictions than probably anyone here. (Of course if you still are buying the "invented the internet" misquote there's not much chance you're looking for real information.)

    One thing I'm curious about though. What do you people who spout this non-sense think Gore's motivation is? Trying to drum up business for his fat-cat environmentalist friends that he's in the pocket of? Surreptitiously trying to destroy the United States, covert operative for The Terrorists that he is? Ah no, i remember now. Sorry, I'd forgotten the 2000 election smear campaign. He's just simply a raving lunatic (raving in a wooden, personality-less sort of way, that is, of course).

    Sigh. Go see the movie. At least you'll have some idea what you're talking about then. (Of course it will do no good to mention that scientists, all except the one prominently being funded by the oil companies, seem to think the movie was pretty much, with just a few quibbles, completely accurate.)

    Well, sorry to have bothered you. I'll let you get back to your stem-cell research now.

  13. Re:Playing God and the Devil by b0s0z0ku · · Score: 5, Insightful
    Adding another $4 at each pit stop isn't just robbery, it is rape.

    To make matters even more decetful, these rapist advertise everywhere, then argue that if we don't like it we can walk to work.

    The oil companies aren't forcibly raping us. We're bending over, spreading our cheeks, and taking it without lube from them!

    We drive unnecessarily huge, inefficient cars. We live in comparatively big houses which are often poorly designed (read: no passive solar heat in winter, no convection ventilation in summer) even if well insulated. We oppose the construction of new nuke and hydro power plants: not in my backyard! We commute to work by car from 40 or 50 miles away. We don't complain when our employers put up a new headquarters in the middle of nowhere. We haven't electrified our railroads in order to move freight without using oil.

    This isn't rape. This is a consensual masochistic activity on the part of the US.

    -b.

  14. Re:The oil companies love Al Gore. by Jeremi · · Score: 5, Insightful
    Al Gore talks the talk but by no means does he walk the walk.


    There are many people out there who 'walk the walk'. However, you are never going to hear from them because they live frugally on their farms and don't have access to the media that Gore does.


    Yes, Gore is a politically active member of the American upper class. Like most other members of the American upper class, he uses lots of energy. Unlike them, however, he also works to get the message out about global warming. In return for his hard work, he gets called a hypocrite, while his equally energy-using do-nothing peers all skate by without a second look. No good deed goes unpunished, of course... but I for one am glad that someone with the resources to make a real difference also has to balls to do so -- even if it does mean taking flack from the peanut gallery.

    --


    I don't care if it's 90,000 hectares. That lake was not my doing.
  15. False equivalence, and you know it by dangermouse · · Score: 5, Insightful
    Gore's movie had his name all over it. He's been completely open about his motivations and his support, and sourced the claims his movie made. If it's one-sided, it's because the subject matter is factual and he's not lying.

    These people pretend to be someone else while they snipe at Gore and his movie. They don't debate or argue his claims, they don't find fault with his methods or supporters-- it's pure assassination, and they do it from hiding.

    If you're sure you want to draw a lesson here, please do. I suspect you're too busy cheerleading to do so.

    1. Re:False equivalence, and you know it by dangermouse · · Score: 4, Insightful
      Your point was that there is some sort of equivalence between Gore's actions and DCI's actions. I understood that, and now you've reiterated it. Guess what? You're still wrong: There is no such equivalence.

      Gore's "one-sided view of the 'facts', presented as truth" was an argument. That's how you make an honest argument: You draw a conclusion from facts, you present the facts that support your conclusion along with your sources for them, and you do it under your own name and with your own motivations on the table.

      Flinging snarky personal insults while pretending to be someone else is not argument, and it's not honest.

    2. Re:False equivalence, and you know it by dangermouse · · Score: 5, Insightful
      Yes, I'm asserting that Gore's movie is not propaganda.

      When you base your argument on facts, and you present the facts that support your argument, and you provide the sources for those facts, and you do it under your own name, you're not just propagandizing.

      When you take baseless jabs at the other side, without bothering to argue the facts or the other side's reasoning, well, then you are just propagandizing.

      It takes either shameless disingenuousness or ethical bankruptcy to claim that Gore's methods and DCI's are the same. Whichever afflicts you, I hope you get over it. I just wanted to make sure that your post didn't go unrefuted, so I'm done here.

  16. Hello Mr Orwell? Call for you on line 3! by glomph · · Score: 5, Insightful

    I love the head-in-the-sand morons who deny reality. Just keep repeating the Big Lie, like our moron-led government does now about so many things, like the WMD idiocy. And "9/11" has gone from a tragedy for a few thousand people, to an excuse to bankrupt the country, discard the US Constitution and Amendments, and move the USA from the most-admired to the most-loathed country on Earth. This is not just bombast, I travel overseas about half the time, if you go around starting wars for no reason, and deny obvious facts like manmade global warming, people tend to mistrust/hate you. What a surprise!

    War is Peace. Hate is Love. Oil Companies are a LOT richer than they were 5 years ago. All is well.

  17. Re:huh? by NeutronCowboy · · Score: 4, Insightful

    And like a lot of other people, you seem to not be able to grasp the difference between an up-front presentation about things that are happening right and a personal attack where the author is hidden.

    It is quite clear that you have no idea what propaganda actually is, and therefore simply label everything propaganda. Congratulations - you're at best an idiot, and at worst, morally bankrupt (to pick up the terminology of another poster). Yup, this was an insult. Yup, it was who me said it. Wanna take a wild guess and say what the difference between my post, "An Inconvenient Truth" and this little YouTube video is?

    --
    Those who can, do. Those who can't, sue.
  18. get a clue by m874t232 · · Score: 4, Insightful

    My point is that neither side has a monopoly on being good or being evil.

    No, historically and over the long run, neither label, "Republican" or "Democrat", has had a monopoly on being good or evil: evil people, corrupt people, and incompetent people are attracted to power, whatever label it happens to fall under. It just happens to be that in 2006, they seem to have taken over the Republican party: incompetent foreign policy, abusing the tax system for social engineering, vast expansions of the federal bureaucracy, costly and ineffective wars, violations of human rights, intrusive government, bad economic policies, cronyism, and widespread instituionalized corruption, to name just a few. This administration and this Congress are one of the worst we have ever had in US history, and the damage they are doing to the US will be felt for decades to come.

    And if you're saying "no, no, the other party doesn't agree with me on ____", you should find out why. If you can't find a reason why someone disagrees with you, save they're evil, you really need to open your mind.

    I don't know about the GP, but it's no mystery why Republicans disagree with me: the party is dominated by people who are incompetent, power hungry, and, at times, simply corrupt. And since they have excellent PR people working for them, plus wealthy funders to pay for PR, they can convince enough people to vote for them to remain in power. The real problem isn't that there are evil Republicans or that they have power, but that people like you are stupid enough to vote for these kinds of people. I mean, assuming you're somewhere in the 40k-200k income bracket, you're so dumb that you let the current government talk out out of many thousands of dollars that they collect in taxes from you and funnel to their political buddies, and you don't even notice it.

    Republicans brought an end to slavery in America.

    Yeah, if only anybody could bring those Republicans back. Unfortunately, today's Republicans are the antithesis of that; they have simply latched on to the name in order to give their agenda an acceptable veneer.