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Google Signs $900m MySpace Deal

Posted by ryuzaki0 on from the road-to-world-domination dept.

deadmantyping writes "Google has signed a $900m deal with Fox to provide search capabilities for Fox sites, the most noteworthy of which is MySpace. This deal does not include FoxSports.com, which already has a deal with MSN. Google claims that 'MySpace was an important site to be involved with given its rapid popularity growth.' Google also signed a deal with MTV earlier in the week."

6 of 213 comments (clear)

  1. Myspace taking over...... by matts-reign · · Score: 4, Insightful

    I don't see the attraction of myspace.

    It seems like everybody is using the website now. I can understand that people want to host their own content.

    Why then, are movies using myspace? Talladega nights advertises its offical url as http://myspace.com/rickybobby. Why? Why not just have a regular website? Or is there something i'm missing?

    --
    Waffles rock.
    1. Re:Myspace taking over...... by YrWrstNtmr · · Score: 5, Insightful

      I don't see the attraction of myspace.

      You're evidently not 14.

    2. Re:Myspace taking over...... by Ruff_ilb · · Score: 5, Insightful

      Regardless, many films are doing this... it's really a moot point as to whether or not this particular film does it.

      The bottom line is that a myspace link is familiar to lots of people, easy to access, easy to create, and plays into the social networking scheme that myspace yields. If someone can add "Ricky Bobby" to their myspace friends account, or whatever (I don't use myspace, so I don't know exactly how it works), but for a very small amount of effort, and likely no funding (they can rehash their own promotional materials) they can reach a number of people, and then (and this is where MySpace has another significant advantage) reach the people those people have friended on myspace, because the friends will see the user's like for the movie. Thus, for almost nothing, the marketers can reach people that wouldn't normally access the site.

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      http://www.TheGamerNation.com/Forums
    3. Re:Myspace taking over...... by apflwr3 · · Score: 5, Insightful

      Why then, are movies using myspace? Talladega nights advertises its offical url as http://myspace.com/rickybobby [myspace.com]. Why? Why not just have a regular website? Or is there something i'm missing?

      For one thing it's potentially a marketing goldmine.

      "Rickybobby" has 60,000 "friends." It could be 600,000 in a couple of months. Almost all of these "friends" are in the coveted teens-and-twenties demographic. The fact that they are willing to be friends with a movie means they're susceptible to advertising. They will be getting messages and emails and "friend invites" from upcoming movies and who-knows-what-else from Sony Pictures for a long time to come.

      Why do you think Myspace is worth so much to Fox? It's a database of millions of teenagers who proudly list their interests and hobbies.

    4. Re:Myspace taking over...... by shawb · · Score: 4, Insightful

      And probably more importantly than just reaching people, the marketers can find what interests the people they reach have. Looking into it a bit can show that some unexpected demographic might be into the movie/band/whatever. Or they might find larger interest in certain geographic regions than expected... in theory this could allow companies to bring products (including movies and art) to people that actually want them. This is probably more important for something like a band planning out a tour schedule, but larger companies can use it to concentrate their marketing as well.

      --
      I'll never make that mistake again, reading the experts' opinions. - Feynman
  2. wow... by marleyboy · · Score: 5, Insightful

    Look what Google just did. They cornered the advertising niche for the largest single techno-social group on the web. They are going to put ads for brand new cell phones in the myspace addicts hands, deliver performing equipment ads to bands, and they will probably turn around and let bands advertise their gigs for next to nothing.

    As we watch it, google is inventing the new economy in the new society. They will establish themselves in such a way that a severe impact on Google's functions will be visibly noticed, and by everyone. So they collaborate with MTV, the largest major youth/indepedant media business in the myspace nation. One metaphor would be that MTV is the natural gas that these kids cook things up with.

    This now becomes political, especially with Google where it is on the net-neutrality issues. Say the government forces Google to do something that adversely impacts these members of myspace. Voices begin to be heard, and these people will be voting soon.

    Here's a couple of questions. How many members of MySpace will be turning old enough to vote by the time Bush is to be replaced? Is that enough to sway a victory? And, what's going to happen when the myspace nation finds a political leader?

    The shit's boiling over and the fans are on high. I don't want to be in here but I'm wearing my yellow slicker.

    --
    Neutiquam erro