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Borland Announces the Return of the Turbo Products, with Video
Leonel writes "Borland Software's Developer Tools Group just announced the return of the Turbo line of products. With free and cheap versions, it's aimed at students, hobbyist developers, occupational developers and individual programming professionals. More information is available at the the Turbo Explorer website, including a video of the Adventures of TurboMan."
I would imagine that Borland hopes to boost sales of its higher end lines by giving away the cheap ones and hooking the developers, but they'd better have some super-sweet bait on the end of the hook. There are tons of powerful IDE's, many free. Unless they bring something to the table that is lacking in other products, I can't see them reaching their business objectives.
People are beginning to expect the IDE to be free. Oracle knows this, so does Sun.
Best of luck to Borland. I have fond memories all the way back to Borland C++ 3.x for Windows, and Delphi - ESPECIALLY Delphi.
Borland was EXTREMELY popular back in the day. They could have OWNED the dev tools space completely. At some point they got too carried away with MBA-related activities, such as branding, enterprise fads du jour, etc and they lost their userbase and fucked up their products. I have used Delphi and C++ Builder extensively. 6-7 years back there was NO decent RAD alternative. The best thing about them was you could drop all the way to the bare metal at any time if you wanted to and you could have RAD capabilities if you needed to deliver stuff quickly.
I feel for Borland, but at this point I think they should fold up their tent and die. They're beyond any hope of recovery, thanks to retarded management and marketing.
No, they're not bringing back Turbo Pascal. They're just rebranding Delphi and Delphi-based products as "Turbo".
Hearken, ye, to a Borland survior. (I wrote a good chunk of the API documentation in Delphi, C++Builder, and Kylix.) Borland somehow has always been run by people who know jack about managing other people. They can't implement the most basic corporate policies, like making people work on the stuff they were actually assigned to work on. So they fall back on Stupid Executive Tricks that they picked up at some seminar somewhere. When I was there, management was in love with "lifecycle management" tools, and actually acquired two vendors of them, neither of which actually had a usable product. But most often, the SET consists of simple-minded rebranding. Usually, it's just pointless, like bringing back "Turbo". But sometimes, they really screw up, like when they renamed the company "Inprise".
Hate to say it, but Borland's pretty much irrelevent. Their last serious achievement was Kylix, which took too long to get out the door, and which targeted a market (Linux desktop developers) that turned out to be nonexistant. And that was 5 years ago! Since then, most of their key people have moved on, and their tools group has stagnated. The fact that management thinks they can sell it just shows how clueless they are.
Delphi is still my favorite development environment. Or rather it would be, if I could bear to use it. Which I can't — it's just too depressing.