Google Releases Analysis of Click-Fraud Detection

fragmentate writes "This morning Google released information about their analysis of the exaggerated click-fraud numbers. Without pointing fingers, they mention that click-fraud analysis companies need to clean up their methods. From the post, 'A rigorous technical analysis by Google engineers has found fundamental flaws in the work of several click fraud consultants - flaws that help explain why widely quoted estimates of the size of the click fraud problem are exaggerated.' They even point out some obvious shortcomings of the methods used. The entire report [PDF] is available with their complete analysis."

Comments

Neutral Analysis?

[otisg]

Interesting, but wouldn't it make more sense to have a neutral party do the analysis instead of Google, whose bulk of the revenue comes from those same clicks they analyzed? Having Google do the analysis and reporting is like having Microsoft do Vista benchmarking. That is, if Vista were actually ready.