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Google Releases Analysis of Click-Fraud Detection

Posted by ryuzaki0 on from the other-side-of-the-coin dept.

fragmentate writes "This morning Google released information about their analysis of the exaggerated click-fraud numbers. Without pointing fingers, they mention that click-fraud analysis companies need to clean up their methods. From the post, 'A rigorous technical analysis by Google engineers has found fundamental flaws in the work of several click fraud consultants - flaws that help explain why widely quoted estimates of the size of the click fraud problem are exaggerated.' They even point out some obvious shortcomings of the methods used. The entire report [PDF] is available with their complete analysis."

2 of 117 comments (clear)

  1. With... by Tony+Lechner · · Score: 0, Troll

    the amount of time their engineers spent disproving their critics, they could have just fixed the problem.

  2. Google's presentation by Anonymous Coward · · Score: -1, Troll

    I saw Shuman Ghosemajumder,at the search engine strategies and wow.. what an arrogant display.

    He totally sandbagged 3 of the other panelists by not even mentioning to them that he was going to announce this new study right then and there. There was no way that the other people could even respond to a report they haven't seen. Even if Google is 100% right, the way he handled it was unprofessional and arrogant.