First Blu-ray Drives Won't play Blu-ray Movies

aapold writes "Sony officially announced its BWU-100A product at its "Experience More 2006" event in Sydney yesterday, all the while acknowledging that there's significant room for improvement before the product is viable for integration into media centre PCs. Sony's product manager for data storage, told CNET.com.au that due to copy protection issues and lagging software development, the drive will only play user-recorded high-definition content from a digital camcorder, and not commercial movies released under the BD format." All this hullabaloo makes me want neither side to win. If only I didn't desperately crave HD content on my TV!

Comments

Re:So much for Sony in the coming format war!

[Bonker]

This is really typical of Sony. For the last 30 years Sony has iterated this process over and over again.

1. Develop really nice content format.
2. Promote the hell out of new content format.
3. Artificially CRIPPLE THE FUCK out of new content format.
4. Wonder why people aren't buying new content format.
5. Abandon new content format.

See also: BetaMax, MiniDisc, MemoryStick, UDF, etc...

I should say this is really typical of Sony USA. Things like MiniDisc were really popular in Japan, but the restrictions imposed on the format came from pressures from Sony's U.S. media divisions.

Sony execs and marketing people refuse to learn from their mistakes, so they keep repeating them. They've been doing it over and over again for literally decades now.

As a matter of fact, unless HD-DVD manages to be as easy to uncripple as DVDs (and it appears that it will be), it too will be stillborn.

Re:You for got 4.5!

[Keith Russell]

The devil in the details is Sony's split personality:

1. Consumer Electronics division develops really nice content format.
2. CE division promotes the hell out of new content format.
3. Big Media division catches wind of new content format, and demands DRM shackles.
4. Accountants see how much more profit Big Media division brings in, and forces CE division to comply.
5. New content format lands with a thud in the marketplace.
6. One division or the other abandons new content format.

I say "one division or the other" because it varies. CE will hang on to formats that are useful outside of Big Media's influence. Beta lived on in professional circles, MiniDisc found new life in NetMD, and Memory Stick is still their preferred camera memory format. UMD looks like it's dead to both sides. (PSP : UMD movies :: chicken : egg) Looks like CE is already losing interest in Blu-Ray, with this non-Big-Media-compliant drive.