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Will Ad Networks Compete for Your Ads?
bokelley writes "TechCrunch has an article today about a new product called RMX Direct that holds a real-time auction for every ad on a site. Networks and advertisers bid based on the quality of the user (geography, site, time of day, etc). This could be game-changing for sites and blogs; if networks have to compete, will we see AdSense disclose more about its payouts to publishers? Will other networks like Advertising.com and ValueClick participate, or will they continue to force publishers to make hard choices? In a lot of ways, this has similarities to the challenges that Linux faces in a Windows world. The open source community has been fighting for more than a decade to make the progress it has, and we're not there yet — will online media be different?"
Please ignore my posting as an AC. Please don't give in to a knee-jerk reaction that this proposision is borne of naievite' or ignorance. Just give it a fair consideration.
/. story is but one of many in the continuating iteration of the erosion of the principles that we as a people both hold dear and see as a bulwark and/or foundation of our country's core values and identity.
This particular
Given our collective/shared outrage, why has no one provided a web site that is a central repository of similar issues where we could visit and through the magic of the internet (tubes) be provided a unified method of response. While there are individual, different political venues/web sites devoted to specicic causes, they're generally myopic to their own specific cause and often difficult to use.
With no more ID problem than Yahoo, Excite or Gmail presents, current socio-political issues could be posted (to a centralized site) with a "Yay or Nay" button choice that when clicked would deliver ones opinion to their local political representitives and/or other principals in any given story.
We read these stories here and vent our spleen.
Alone in the glow of our displays.
Who really cares. (And why should they?)
How does it (really) effect change. (Without which our complaints are merely self-agrandizing whining.)
Imagine if we could also in the course of a mouse click or two actually deliver our opinion to a relevant nexus.
It ain't hard, it would work. It just hasn't been done.
Later...
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P.S. Given the recent description of the internet as a series of tubes, the ol' figure of speech "Going down the "Tubes" has a whole new meaning now!?!?
I am an asshole. I use adblock! LOL! :D