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Will Ad Networks Compete for Your Ads?

Posted by ryuzaki0 on from the pick-me dept.

bokelley writes "TechCrunch has an article today about a new product called RMX Direct that holds a real-time auction for every ad on a site. Networks and advertisers bid based on the quality of the user (geography, site, time of day, etc). This could be game-changing for sites and blogs; if networks have to compete, will we see AdSense disclose more about its payouts to publishers? Will other networks like Advertising.com and ValueClick participate, or will they continue to force publishers to make hard choices? In a lot of ways, this has similarities to the challenges that Linux faces in a Windows world. The open source community has been fighting for more than a decade to make the progress it has, and we're not there yet — will online media be different?"

1 of 48 comments (clear)

  1. Similar to Linux vs Windows? by sshore · · Score: 4, Insightful
    In a lot of ways, this has similarities to the challenges that Linux faces in a Windows world.

    I don't see it. How is selling advertising space similar to the challenges of Linux in a Windows world?

    Seems like that was just thrown in as a hook.