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Google Makes Peace With Media Companies

Posted by ryuzaki0 on from the olive-branches dept.

Carl Bialik from WSJ writes "Google is bringing some of the biggest media companies into its camp and sharing revenue with them, after drawing their ire last year with moves to search video and books, the Wall Street Journal reports. From the article: 'Google's improved relationships with media and entertainment companies reflects the confidence those companies have gained in online distribution in the past year, amid rapid growth in Americans' consumption of Web video and other Internet content. But just as importantly, it illustrates a coming of age in Google's approach to the owners of content it wants to search.' Google has hired executives from the media world to conduct the negotiations. One of them, David Eun, formerly of Time Warner and NBC, said, 'The biggest challenge is explaining to them we're friend and not foe.'" Just don't use google as a verb. Pretty please?

5 of 67 comments (clear)

  1. 'The biggest challenge...' by JazzLad · · Score: 2, Insightful

    'The biggest challenge is explaining to them we're friend and not foe.'

    Considering how much content they have had that they charge for for some time on Google Video, I am suprised. Apple is paving the way, and everyone knows that whatever Google does works (whether it is true or not).

    --
    "If you have nothing to hide, you have nothing to fear." - Every fascist, ever
    1. Re:'The biggest challenge...' by generic-man · · Score: 5, Insightful

      A future in which all the video you download is of mediocre quality and only works on two OSes and one portable player, apparently.

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      For more information, click here.
  2. More like by hsmith · · Score: 3, Insightful

    They realized they are a dying medium and google could possibly be a way to drive viewers to their online content.

  3. I think by NexFlamma · · Score: 2, Insightful

    I think Google's improved relationship with the media companies has more to do with the viability of Google as a company as opposed to the viability of the internet as a distribution platform.

    It's hard to ignore the kind of success they've had.

  4. bah by Heikell · · Score: 3, Insightful

    Google:"Let's pay the content owners off so they don't sue us" That's not a partnership at all. That just means their paying them to keep their mouth shut.