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Google Makes Peace With Media Companies

Carl Bialik from WSJ writes "Google is bringing some of the biggest media companies into its camp and sharing revenue with them, after drawing their ire last year with moves to search video and books, the Wall Street Journal reports. From the article: 'Google's improved relationships with media and entertainment companies reflects the confidence those companies have gained in online distribution in the past year, amid rapid growth in Americans' consumption of Web video and other Internet content. But just as importantly, it illustrates a coming of age in Google's approach to the owners of content it wants to search.' Google has hired executives from the media world to conduct the negotiations. One of them, David Eun, formerly of Time Warner and NBC, said, 'The biggest challenge is explaining to them we're friend and not foe.'" Just don't use google as a verb. Pretty please?

13 of 67 comments (clear)

  1. Here everybody by Anonymous Coward · · Score: 4, Funny
  2. Fun With Corporations! by SuperBanana · · Score: 5, Funny

    Just don't use google as a verb. Pretty please?

    Okeedokey, smokey. (Seriously, "google" as a verb annoyed the bejezus out of me).

    BUT! I hereby nominate "Don't Do Evil" as the new way to mockingly refer to ANY corporate misdoings. Let's see how they like that!

    1. Re:Fun With Corporations! by QuantumFTL · · Score: 3, Informative

      Of course, there is a law of the internet that states that just after posting something making fun of someone for making an error, you realize that you were also in error.

  3. Great Move by Google by MrCrassic · · Score: 5, Interesting

    If Google can garner a solid relationship with those large media companies, the possibilities for Google to grow are nearly infinite. Many households today do not own a DVR, but imagine how convenient it would be for a typical Joe User to be able to find a clip from CNN he saw earlier and use it for a research project he's working on. Wouldn't it be great if his daughter could find a clip of her favorite program as easily as searching for web pages?

    If this relationship can build, this will all be possible. Furthermore, companies that benefit from AdSense will benefit greatly from those types of users. Everybody wins at the end, and Google keeps its "friendly giant" crown it's been holding for years.

    No sneaky corpse-beating RIAA lawyers required.

  4. Googling no more.... by McFortner · · Score: 4, Funny

    [Quote]"Just don't use google as a verb. Pretty please?"[/quote]

    Yep, it gives them a major headache having their name used as a generic term. Then they have to take several Asprin for it. It is the kind of hurt a kiss and a Band-Aid from Mom can't fix. We just have to stop being so Mickey Mouse about it....

    --
    Beware of Sales Reps bearing gifts.
  5. More like by hsmith · · Score: 3, Insightful

    They realized they are a dying medium and google could possibly be a way to drive viewers to their online content.

  6. Trademark by fabu10u$ · · Score: 5, Funny
    Just don't use google as a verb. Pretty please?
    Ah, but you forgot... it's Google(tm) with a capital G and a silent (tm).
    --
    They say the mind is the first thing to ... uh, what's that saying again?
  7. Query results skewed more? by ScrappyLaptop · · Score: 3, Interesting
    So do you think this will mean that the only results will be the ones that any particular big media Google partner wants to push that week? To test this hypothesis, I predict that during sweeps week media searches will magically bring back results of each network partner's biggest shows...with little regard to your actual media search term.

    I swear, Google is starting down the road of becoming less and less relevant. It started with search results placement...What I want is a search engine that can filter out all commercial results and just give me pure, clean information when that's what I am looking for.

  8. bah by Heikell · · Score: 3, Insightful

    Google:"Let's pay the content owners off so they don't sue us" That's not a partnership at all. That just means their paying them to keep their mouth shut.

    1. Re:bah by Lord+Aurora · · Score: 3, Funny
      No, no...you're obviously a n00b to the world of corporate America.

      See, that is what we call a partnership.

      =D

      --
      The heavens do not fall for such a trifle.
  9. Re:'The biggest challenge...' by generic-man · · Score: 5, Insightful

    A future in which all the video you download is of mediocre quality and only works on two OSes and one portable player, apparently.

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    For more information, click here.
  10. Good luck controlling English by svunt · · Score: 3, Funny

    I'm still upset that people get confused when I refer to a googol - they think I'm talking about a search engine, rather than a quantity! For serious, Google are kidding themselves thinking that some strongly worded letters will stop the genericization of google...it's already generic. I know that isn't the thrust of TFA, but dammit, I missed the original thread.

  11. Anybody notice the submitter? by Old+Man+Kensey · · Score: 3, Interesting

    Is this the first time the submitter has been a media flack who doesn't even go through the formality of registering a Slashdot account to submit? (Check out where the link from the submitter's name goes.)

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    -- Old Man Kensey