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YouTube to Offer Every Music Video Ever Created?

Posted by ryuzaki0 on from the allright-finally-a-point-to-all-this dept.

Klaidas writes "BBC reports that YouTube is aiming to have every music video ever created within 18 months and offer them free of charge to its users
"Right now we're trying to very quickly determine how and what the model is to distribute this content and we're very aggressive in assisting the labels in trying to get the content on to YouTube," said Mr Chen."

5 of 282 comments (clear)

  1. Re:It should work great by jandrese · · Score: 4, Informative

    It's trivially easy to download the videos off of Youtube. That's one thing that makes it great, even people still stuck on modems can use it. There's even a Firefox Plugin to let you download the videos.

    --

    I read the internet for the articles.
  2. 100 Awesome Music Videos Lives! by Sargent1 · · Score: 5, Informative

    Some time ago, Pitchfork did 100 Awesome Music Videos, with one of their criteria being that the videos be available on YouTube. Those videos occasionally get yanked, as I discovered when I started doing something similar every Friday. I wouldn't mind if YouTube could present those legally.

  3. MTV has already done it... quietly... by 7grain · · Score: 4, Informative

    Check out http://www.mtv.com/overdrive

    It's pretty good. Thousands of videos. Quality is as good as what you usually find on YouTube.

    Not sure why nobody knows about this. I mean, at 37, I'm now outside MTV's target demographic (but I was 14 when I GOT MY MTV in 1983, the weekend that the Thriller video was released in it's 14-minute glory.)

    But anyway, since MY generation was the one that actually watched videos on MTV for about 6 hours a day instead of listening to the radio, I'd think they'd find a way to market this to the 30-45 year age groups. *shrug*

    1. Re:MTV has already done it... quietly... by mistigri · · Score: 5, Informative

      For Unix and Linux users :

      From MTV Overdrive :

      "Detecting OS...
      In order to offer a broad selection of full-length music videos on-demand and free of charge, MTV Overdrive uses Windows Digital Rights Management (DRM) to protect videos from unauthorized re-distribution.

      Unfortunately, Microsoft's Windows Media Player Plug-in for Unix does not support Windows DRM. If DRM support becomes available, MTV will develop a version of MTV Overdrive that works for your operating system."

  4. Re:Free? RIAA will never allow it by kthejoker · · Score: 4, Informative

    Actually, MTV solicits all videos, and they play what they want - which of course just happens to be all the hitmakers because that drives the advertising dollars / hype factory.

    As a former employee of MTV, I can say unequivocably that nobody at MTV gets paid to show this video over that video. But there is a lot of pressure to, say, "show this new artist video or we won't give you an exclusive interview with Madonna/Ludacris/Green Day." There is a lot of bartering more than outright payola. Influence for influence.

    And, yes, MTV will pay any artist $1 for the right to use their music in the background of their shows in perpetuity forever and ever et cetera et cetera. A lot of bands take that deal; bigger names than I would have thought, especially in the metal/indie world. It's not really selling out, but it's definitely a validation of the system.