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YouTube to Offer Every Music Video Ever Created?
Klaidas writes "BBC reports that YouTube is aiming to have every music video ever created within 18 months and offer them free of charge to its users
"Right now we're trying to very quickly determine how and what the model is to distribute this content and we're very aggressive in assisting the labels in trying to get the content on to YouTube," said Mr Chen."
"Right now we're trying to very quickly determine how and what the model is to distribute this content and we're very aggressive in assisting the labels in trying to get the content on to YouTube," said Mr Chen."
Yes, they could make this be a paid service, but they would probably make a lot more money off of advertising. If they have every music video then it will be the default place for most people to go when they want to watch a music video. Then if they offer a play-list type feature to store all of your favorites that you can just play through, it would be great. This could draw in a lot of people which would make a perfect place to post advertisements.
It also shouldn't be too much of a problem to get past the RIAA. Look at Yahoos music videos. As long as there isn't a way for people to download them and keep them for personal use, I don't see that there would be a problem (but what do I know, if there is a way to make money the RIAA will be all over it). I think that they could have a really good thing starting here.
Obviously the RIAA will try to license the content to YouTube for a huge fee. But even the record labels know that music videos are like advertisements for songs. They make far more money selling records than videos. Free videos give their music more exposure, which means more sales.
Developers: We can use your help.
It is interesting that there is no mention of the fact that a Youtube grey area exists already, where there are 1) a lot of copyright-violating videos on Youtube currently, and that 2) many of these videos--but oddly not all--were removed by Youtube in a mass cleansing a few months ago.
Why is it, Youtube has videos from many very popular and very lawsuit-happy bands (such as Kiss), but only *some* of their videos, and *not* always just the ones that are the arguably less copyright-infringing ones? In other words, often many of the videos that weren't intentionly taken down for legal reasons are the ones that are seemingly most illegal, ala the "legitimate MTV-style" videos.
It smells of payola and soforth. But who knows.
"The television is the retina of the mind's eye" - Videodrome
Except that selling music videos is not a main revenue stream for record labels. Their money is made selling CDs, and music videos are little more than advertisements for songs. Imagine the following scenario: Your buddy sends a YouTube link to a funny music vid. You play the video a few times, and the song gets stuck in your head. There is now a much greater chance that you'll go out and buy the album that the song is on. MTV used to be a great advertising venue for the music industry, but execs have probably come to realise that people in their teens and twenties, a prime music-buying demographic, are no longer watching television with any frequency. YouTube is a great venue for reaching this demographic. YouTube is an even better match because, unlike Apple's music video downloads, YouTube makes its videos difficult for the average user to download. Even when downloaded, the file is in the uncommon .FLV format, which will need to be re-encoded to be played on any portable media player. For those reasons, downloads from YouTube will not be a viable replacement for purchasing the album to the vast majority of consumers.
To summarize:
1. Good advertising venue for a key demographic.
2. Not threatening as a replacement to album purchases.