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YouTube to Offer Every Music Video Ever Created?

Posted by ryuzaki0 on from the allright-finally-a-point-to-all-this dept.

Klaidas writes "BBC reports that YouTube is aiming to have every music video ever created within 18 months and offer them free of charge to its users
"Right now we're trying to very quickly determine how and what the model is to distribute this content and we're very aggressive in assisting the labels in trying to get the content on to YouTube," said Mr Chen."

10 of 282 comments (clear)

  1. Free? RIAA will never allow it by davidwr · · Score: 5, Insightful

    Not gonna happen.

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  2. But what will MTV do? by 192939495969798999 · · Score: 5, Insightful

    Oh wait, nevermind, they don't play videos anymore. At least the younger generation will have some opportunity to imagine what MTV was like when it was good (MHO).

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  3. Bad bargaining position by 91degrees · · Score: 5, Insightful

    They should use the Tom Sawyer method. People value what they have to pay for far more than what they can get for free. As soon as you charge them for the generous service of hosting their music videos, it suddenly becomes something they'll want a lot more. Then they'll start fighting for the priviledge of paying you. Otherwise, they'll just want money.

  4. Do you get to choose the 18 months? by krell · · Score: 5, Funny

    "every music video ever created within 18 months"

    Do you get to choose which 18 month period you will select from? I'm hoping for something like Jul 2003 - Dec 2004: no P(uff) D(a/i)iddy videos to worry about, and I might pick up a cool Peter Gabriel video or two.

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  5. We don't need to stinking hats. by jtownatpunk.net · · Score: 5, Funny

    We can dance if we want to We can leave your friends behind 'Cause your friends don't dance and if they don't dance Well they're no friends of mine Soon to be the number one requested video.

  6. Re:Free? RIAA will never allow it by truthsearch · · Score: 5, Interesting

    Obviously the RIAA will try to license the content to YouTube for a huge fee. But even the record labels know that music videos are like advertisements for songs. They make far more money selling records than videos. Free videos give their music more exposure, which means more sales.

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  7. Re:Do we really need all of them? by Rob+T+Firefly · · Score: 5, Funny
    Isn't it best to forget some things (like the Spice Girls)?
    No! Those who forget the past are doomed to repeat it! And you know the cycle of nostalgia will eventually hit, and some victim of degenerative amnesia will wake up one day thinking "That 'Wannabe' wasn't all that bad, was it? Sort of catchy..."
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  8. Re:Free? RIAA will never allow it by tknaught · · Score: 5, Interesting

    Except that selling music videos is not a main revenue stream for record labels. Their money is made selling CDs, and music videos are little more than advertisements for songs. Imagine the following scenario: Your buddy sends a YouTube link to a funny music vid. You play the video a few times, and the song gets stuck in your head. There is now a much greater chance that you'll go out and buy the album that the song is on. MTV used to be a great advertising venue for the music industry, but execs have probably come to realise that people in their teens and twenties, a prime music-buying demographic, are no longer watching television with any frequency. YouTube is a great venue for reaching this demographic. YouTube is an even better match because, unlike Apple's music video downloads, YouTube makes its videos difficult for the average user to download. Even when downloaded, the file is in the uncommon .FLV format, which will need to be re-encoded to be played on any portable media player. For those reasons, downloads from YouTube will not be a viable replacement for purchasing the album to the vast majority of consumers. To summarize: 1. Good advertising venue for a key demographic. 2. Not threatening as a replacement to album purchases.

  9. 100 Awesome Music Videos Lives! by Sargent1 · · Score: 5, Informative

    Some time ago, Pitchfork did 100 Awesome Music Videos, with one of their criteria being that the videos be available on YouTube. Those videos occasionally get yanked, as I discovered when I started doing something similar every Friday. I wouldn't mind if YouTube could present those legally.

  10. Re:MTV has already done it... quietly... by mistigri · · Score: 5, Informative

    For Unix and Linux users :

    From MTV Overdrive :

    "Detecting OS...
    In order to offer a broad selection of full-length music videos on-demand and free of charge, MTV Overdrive uses Windows Digital Rights Management (DRM) to protect videos from unauthorized re-distribution.

    Unfortunately, Microsoft's Windows Media Player Plug-in for Unix does not support Windows DRM. If DRM support becomes available, MTV will develop a version of MTV Overdrive that works for your operating system."