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EBay Sellers Seek Management Change
BlueCup writes to tell us that even though some seem willing to let eBay's Chief Executive Meg Whitman slide on recent problems, many eBay sellers are calling for a change. From the article: "'EBay's core (auction) performance is suffering tremendously,' says Steve Grossberg, a longtime videogame seller on eBay. He says he now lists an item four times on average in order to sell it, up from two listings two years ago. Adds Andy Mowery, an eBay seller of home and garden gear: 'It is time for new leadership at eBay.'"
Ebay needs a 'list auctions by seller rating' or some such. Or any other method to make it easier to find what you're actually looking for. Maybe even add a UPC field to auction listings - so if you find one auction for an item you want, you can search by UPC for *ALL* of the auctions for EXACTLY that item.
Amazon is good because it's easy to find exactly what you want, and lots of things similar to exactly what you want. You can really drill down categories.
Ebay is tough to find what you want, but, cheaper to buy it and cheaper to sell it. EBay doesn't rape you on shipping charges (to BOTH buyer and seller) like Amazon does, and the % of price that goes to EBay is much lower than the % of price that goes to Amazon.
The biggest reason I rarely buy off of eBay anymore, though, is that I rarely find anything on there that is priced low enough to make the risk/hassle of doing an auction purchase worth it. Usually costs the same or only a little bit more to buy directly from a specialized online retailer, which is easy enough to find with google (or froogle).
paintball
One of the popular refrains from eBay's management is that they don't have the resources needed to police auctions on a proactive basis. They can only respond to complaints from users.
From personal experience, it takes eBay anywhere from three to eight hours to kill a series of bogus scripted auction postings created with a phished account. That's more than enough time for the phisher to reel in multiple victims, all the while making the whole eBay marketplace look like a Romanian gypsy fair.
eBay needs to do two things to combat fraud. First, add a prominent, one-click "Report this auction" button to all listings. Right now the report link is buried at the bottom of the page. It leads you through the typical maze of customer-support options before dropping you at a page where you have to click yet another link to bring the auction to eBay's attention.
Second, when a user clicks "Report this auction," the notification message it creates should be transmitted, simultaneously, to several participants in a large network of trusted volunteers. These users would be recruited based on factors such as experience, feedback, and a history of accurate fraud reports. They would not have the ability to terminate auctions unilaterally -- they wouldn't be quite that "trusted" -- but they would have the ability to vet the violation report for legitimacy and forward it via a private channel to eBay, where an employee would be able to terminate the offending user's auctions immediately without a lot of additional reviewing overhead.
Formalizing the concept of community policing is the only way I can see for eBay to maintain credibility, in light of the undiminished volume of idiots who keep turning their accounts over to phishers on a daily basis. I agree with eBay management when they claim they can't police the site on their own. It's time they harnessed some of the outrage that's out there in the community, and put it to good use.
Dahlmann tightly grips the knife, which he may have no idea how to use, and steps out into the plain.
He says the company is taking "aggressive steps," such as a fee increase for store listings to "reinvigorate" the auction marketplace.
Increasing fees to the sellers results in sellers charging more for shipping, on which eBay does not charge fees, in order to recoup the costs. If a seller is charged a couple dollars in listing and selling fees on a low-priced item, why bother lisisting? eBay has lost its reputation as being a place for buyers to find bargain and sellers to get the highest price. Bargains are few and far between these days. No longer is it feesible to buy a book or new keyboard on eBay when the fees charged are so high that buyers are deterred due to the "shipping" fees and sellers are hesitant to list without a near guarantee of a sale.
Lower the fees and the market will have a new breath of life. Better to make $1 in fees on 10 auctions than to make $1.50 on five.
Also, acquiring Paypal hurt eBay in a way. They outright forbid vertain other payment services, such as Google's payment system, and by trying to force payment down a certain channel (for which they make more in fees), eBay is gaining more of a feel of someone standing over us beating us into submission rather than a comfortable play to spend time browsing and breathing easy and having options.
Not to mention both buyers AND sellers are being ripped off left and right these days and eBay seems to lack the inclination to do anything about it. If they're making their fees either way, why not let it continue?
It's a girl!
I use craigslist now. You don't have to register your fake details and remember useless passwords, you can sell locally and get cash instantly, usually within a day. Unless you're selling obscure shit, it's the way to go. AND IT'S FREE, GODDAMNIT!! Just like the good old days of the Internet. When I was a boy, the internet was a free place and playboy.com had free porn... and the girls had nice titties and they were all respectable looking. But I digress. USE CRAIGSLIST! You'd be surprised how many people want to buy your totally weird shit ... and how many of those nutty people live in your city. Doesn't work well if you live in the middle of nowhere, though, I guess.. :-(
I agree completely that one of the biggest, most fundamental and most easily fixed problems is the feedback machanism.
The sellers should be required, without exception, to leave feedback prior to the buyer leaving feedback. Sellers don't do anything until the buyer upholds their end of the deal (payment), and while issues can still arise (bad addresses, fraudlent claims of loss), the vast majority of issues come from sellers not upholding their end of the bargain, or providing lousy service and communication.
This solution is so obvious and so easy, and I've seen it suggested so many times over the years that I've come to the conclusion eBay actually prefers to be a den of thieves allowing sellers to threaten retribution on any buyer who dares complain about bad service. The one time I honestly had a problem with a seller and reported it (should it take 5 weeks to ship something that was paid for within 45 minutes of auction close?), I instantly got a negative feedback accusing me of all sorts of horrible behavior. What a bunch of con artists.
Recursive: Adj. See Recursive.
I second some of the more well thought out community policing ideas brought up here. Ebay cannot employ paid staff to adequately monitor the zillions of auctions that get listed every day, that does not compute as any kind of business plan. But overseeing an army of community volunteers...that's the way to go, as long as abuse can be curtailed. (people falsely reporting their competitors) some of the suggestions above seemed to mitigate that problem.
I've been selling on Ebay since almost the beginning - but I haven't bought anything ordinary in a long time for precisely the reasons people have mentioned here. The one time I tried to buy a piece of electronics, it turned out to be stolen. (A laptop, I returned it to the rightful owners) The lesson I learned was never buy any sort of portable electronics or anything that's easily fenced, because that's where it ends up.
I've had great success as a seller of unique items. The most interesting and high value was a 1963 Corvette Stingray Convertible. We got a far, far higher price than what locals were offering us. Ebay is almost always a better option than anything else.
On Ebay, the entire world of internet connected citizens really IS your marketplace, if you have anything of value to sell. this is the best thing Ebay has going for it right now. Everybody checks ebay by default to see if the thing they want is on there, even if they don't plan on initially buying from there, just price shopping. Many change their mind along the way.
My selling tips are:
* Sell something unique or at least semi-rare
* Be completely honest and up front about everything, and you will have perfect feedback, unless you run into a total nutjob buyer. (I've had some close calls, so now I put more disclaimers on the auctions about things like "customs duties and tariffs are not included" etc.) Include LOTS of documentation for something that could be suspected of being stolen.
* Go way out of your way to make people happy after the auction is complete. A good business transaction is a voluntary transaction between two people who are both satisfied with the outcome. If they get the item and it's damaged, fixed the situation as quickly as possible.
* Start your bidding at $1 (or $100 for high priced items) with no reserve, no matter what the item is. If you don't believe you'll get market value or what you want from the item then you should ask yourself if you should really be putting it on ebay, or if you really want to let go of it just yet. Do your homework and research completed auctions. Low start bids drive large numbers of bidders, which will increase the chances your item will become a 'hot item' and will get people to notice it in general. The Corvette started at $100 no reserve and ended at $27,000.
* make liberal use of the bold/highlight features for any item that costs over $100. it's the cost of advertising / doing business on ebay...no big deal. If your margins are that bad, don't sell on ebay. If you don't like their fees, don't sell on ebay. They are a lot cheaper than running a brick and mortar store or selling on consignment.
* your excellent feedback will increase bidding confidence in your buyers, it works. Work hard to keep it perfect. Don't sell anything you yourself wouldn't buy at the price you are expecting for it. BE HONEST.
* despite accusations to the contrary, Ebay is still a SELLER'S MARKET. The audience you reach by listing your item on there is INSANE. Now that everybody knows that, the competition for commodity items is also INSANE. I see nothing unpredictable about their current situation - the market is finally saturated with sellers to meet the demand of the buyers. Natural forces balancing out. It was very skewed in the beginning, almost comical. Unfortunately now the sellers include all of the scum of the earth, particularly folks who make a steady living scamming people. Buyer beware. Ebay needs to take steps to keep up with this situation, or th
Some general thoughts on the issue:
1. July-August is the traditional dead-time for many kinds of sales, especially electronics. This year is no exception. Whining about slow sales in August is, well, stupid.
2. Things aren't selling as quickly because they aren't priced to sell quickly. Sellers have started to treat eBay like a storefront rather than an auction house. The starting bid and reserve prices reflect that and the sales pattern does too.
3. There are far too many 97% feedback powersellers. Old hands know better than to buy from such a seller but newbies get screwed. eBay policies should discourage the continued presence of folks who can't maintain a 1% or less complaint rate.
4. eBay is tolerating auctions where the seller does not actually have the product in question, may not be able to get it in a timely manner, and does not say so in the auction. This discourages buyers.
5. There has been a proliferation of "insane" sellers who don't bother to check the competition before posting an item on ebay. Take for example focus_technology. He has a Cisco 2509 listed for $450. 2509's have been selling for around $75. No 2509 has sold for more than $200 this year. Such behavior results in a lot of effectively invalid listings that clutter a potential buyer's view, discouraging them from continuing the search. eBay encourages this behavior by allowing sellers to relist an item cheaply or for free.
6. My personal pet peeve, they've tweaked paypal so that you have to go out through a bunch of "are you sures" if you want to pay by credit card instead of a bank draft. Its anti-customer.
Moderating "-1, Disagree" is simple censorship. Have the guts to post your opinion.
(1) Competition outside of EBay. EBay is no longer a market unto itself, the sellers there are in direct competition with other discount sellers and auction sites. I find that I can often do better by buying elsewhere.
(2) Visibility of product. I've noticed that EBay's search is no longer nearly as effective as it used to be. I tire quickly of paging through 200 items for the 2 or 3 listings that I'm looking for. Sellers have become very savvy in terms of making sure their product comes up in as many searches as possible, and this decreases the utility of search.
(3) The sheer volume of crap. It isn't about oversupply of goods that most would people actually want to buy, it's that the marketplace (not the market) is flooded with junk. I recently furnished a new condo, and looked to EBay for a lot of accessories. A colossal waste of time. Would you go to the dollar store to redecorate your kitchen?
So, what can EBay do to fix the problems?
I think the best thing they could do for themselves would be to fix their search engine. This would fix the problem of product visibility, the problem of good product dilution, and these would help solve the problem of shrinking market share for EBay.
"Trolls they were, but filled with the evil will of their master: a fell race..." -- J.R.R. Tolkien on Olog-hai