Snakes on The Net Fail to Put Butts in the Seats

Lev13than writes "An article in The Globe & Mail discusses the disappointing performance of Snakes on a Plane. Despite extensive Internet hype and unprecedented audience involvement in the movie's development, it barely slithered into first place with a meager $13.8M weekend box office. 'The Internet stuff was just fun that people were having with it, but I don't think that necessarily meant that those people wanted to see the movie... those who had made that decision based their decision more on the traditional marketing than on all this Internet buzz.' Was all of the hype about blogger power just that — hype?"

Comments

Re:I'll save you all the trouble

[ConsumerOfMany]

apparently there are snake in the Mother F***in Theater as well

You must not have seen this one

[DreadPiratePizz]

You must not have seen this movie in theatres. It was an incredible experience. The entire audience was into it, and this movie will be lost if you do not see it with a good audience. This is not something that can be duplicated anywhere else. I was in a theatre full of people, ready to see snakes on a motherfucking plane, and bringing that energy with them. Watching this alone on DVD would NOT be the same. At all.

Re:Mobile Phone Marketing

[pluther]

A friend (or, possibly, an enemy) of yours signed you up for that. They had a web site where you could put in a phone number, and then a few things like what the person does for a living, a hobby, a method of transporation, a noun and an adjective (no, sorry, the last two are Mad-libs.) and you'll get a call from Samuel L. Jackson's voice with the appropriate things filled in. (So, I guess it pretty much is a Mad-lib.)

As an interesting aside, the caller ID should have been your friend's phone number (or whatever number they entered on the web site). I don't know by what method they spoofed the caller ID - I didn't even know it was legal.