Slashdot Mirror
Ad-supported Textbooks Are Here
prostoalex writes "Talk to any student about the price of the college textbooks, and you're likely to hear similar complaints about the cost of the textbooks, the rip-off buyout prices at local college bookstores and insidious publishers who keep changing editions every few years just to change the page numbers and kill off the used books market. Freeload Press, says the New York Times, will distribute ad-supported electronic textbooks to students of 38 universities. However, it seems that neither professors neither New York Times are impressed with the quality of titles so far: 'The reading difficulty is created by Freeload's use of PDF images, which retain the printed page's layout without reformatting. Navigating around a single superwide, supertall page requires lots of clicking and zooming and patience. The company will soon use improved software that can automatically adjust the text so it is more legible, said Tom Duran, a founder of Freeload Press and its chief executive.'"
This doesn't solve the original problem of the textbooks being expensive in the first place. If we simply throw money funding towards higher education, and say, "No!" to newer books that don't give us anything useful, problem solved.
The world is in serious need of open textbooks to put an end to the ripping off of students. This problem existed 30 years ago and so far nothing has been done to prevent the publishers making education more expensive than it need be.
I teach in a university in the UK and I must say that I'm not convinced that electronic books are the best way of reading around a subject for degree-level study. When I'm trying to learn about something that is very new to me, my preferred approach is to work with two or three books which cover the topic. I find the relevant section in each book and keep all the books open at the appropriate pages on the desk in front of me. After a while, I'll normally find that one of the books is easiest for me to understand, so I will focus on that one but refer to the others when I need clarification. If one of the books is not helping at all, I make another trip to the shelves to find something else and see what that can contribute.
I've never been able to replicate this "system" using electronic means and I tend not to try any more. However, my students never seem to try to use books in this way. If they want to find out about something, they type a phrase into Google and then start picking through the thousands of hits they inevitably get (I teach computing). Typically they will give up quickly because the amount of information coming back is overwhelming, but even if they do find something, I'm sure they struggle because it's very hard to take in a lot of information when you're reading it off a screen (I believe that this is less true if you already know something about a topic). Ironically, the only complaint we regularly get about our classes is that the library is not helpful, even though we have bought literally hundreds of titles in the last couple of years. We now believe that most of our new students have never used a library before they come to the university, so we're going to actually show them how we go about learning new things using books. Not sure how we're going to do that!
I think I've rambled off the topic a bit here; I think my point is that I would discourage my students from buying electronic books in general. As a university lecturer, I think it's my responsibility to: (a) Recommend the minimum possible number of books for purchase (usually one per module); (b) Ensure that there is a good variety of relevant books in the library; (c) Encourage my students to actually use the library when their Googling fails them.
Reality is defined by the maddest person in the room
There's two different people selling books:
Publisher ---> College Book Store
College Book Store ---> Student
If the publisher is losing sales to used books, the book store could easily absorb any publisher price hike, considering that the book store is selling the used texts and is part of the publisher's problem.
My guess is that being in the textbook business is like being a utility company. You get to ignore normal market dynamics and act as if your minimum profit margin is enshrined in law.
There's really no incentive for anyone other than the student to act in a rational manner.
[Fuck Beta]
o0t!
Talk to any student about the price of the college textbooks, and you're likely to hear similar complaints
I wonder if the person who wrote that has talked to enough students.
On my desk is the 3rd edition of "Classical Electrodynamics", by J. D. Jackson. This title has been the standard text for advanced classical electromagnetism for about 40 years. The 2nd edition came out in 1974, and the 3rd edition (the latest) in 1998.
The book is a sturdy hardback, designed for decades of use. I still use it occasionally, and I have a PhD in Physics. It's priced at $97 direct from Amazon, or "Used and new from $55" from Amazon's resellers. This is cheap for such a book.
Any student who thinks he/she can afford an iPod, but not a book like this, has got seriously screwed-up priorities.
In Belgium, ad supported textbooks are illegal. Any publicity/sponsoring in education is illegal, in all three language communities, which is where the responsibility for education lies.
This is part of the very broad consensus in our country that education is a public good. Messing with that is guaranteed to get all kinds of people really angry.