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Ad-supported Textbooks Are Here

prostoalex writes "Talk to any student about the price of the college textbooks, and you're likely to hear similar complaints about the cost of the textbooks, the rip-off buyout prices at local college bookstores and insidious publishers who keep changing editions every few years just to change the page numbers and kill off the used books market. Freeload Press, says the New York Times, will distribute ad-supported electronic textbooks to students of 38 universities. However, it seems that neither professors neither New York Times are impressed with the quality of titles so far: 'The reading difficulty is created by Freeload's use of PDF images, which retain the printed page's layout without reformatting. Navigating around a single superwide, supertall page requires lots of clicking and zooming and patience. The company will soon use improved software that can automatically adjust the text so it is more legible, said Tom Duran, a founder of Freeload Press and its chief executive.'"

10 of 192 comments (clear)

  1. lazy professors by legoburner · · Score: 2, Interesting

    I wonder how long it will take for a lazy professor to include an advert in a test, or how many of the stupider students learn the adverts. I hope they have some standards to make the adverts very different to the text and not like a large number of magazines which print adverts that look a little like articles.

  2. great! by macadamia_harold · · Score: 4, Interesting

    The company will soon use improved software that can automatically adjust the text so it is more legible, said Tom Duran, a founder of Freeload Press and its chief executive.'

    Does it also automatically adjust the text to reflect new information received from the Ministry of Truth?

  3. Saving $$$ on college textbooks isn't hard by rolfwind · · Score: 5, Interesting

    In college, I always find older editions of books on the internet and save myself a ton of money. For instance, during summer semester, I took the 7th edition psychology textbook instead of the 8th edition. An 8 edition new would have cost me $115, a used one $95 at the campus bookstore. The 7th edition, brand new (sealed) with shipping cost me $9.95. For a lot of classes, that racks up to serious savings. And the only difference is the cover and the color of the layout, all the content is the same. I've seen this where with numerous books which stayed the same content wise for over 6 editions in the row, changing the cover and perhaps the layout just to make it seem different. I compared a old english college textbook (1992) and the new version and all they did was swap 3 out of the 21 essays. That's it.

    A word of caution, old editions are a bitch in the rare case that your teacher is a stickler for "homework" problems and collects them (this is more in the lower college classes and a problem if old edition pages don't match up just right and they tend to jumble problems around) and your school library doesn't lend out the new version of the book. It's best to attend the first couple days of class and determine if buying a book at all is necessary (some professors essentially ignore the book for all pratical purpose and test you on their lectures). I can't tell how many times I went to class just to find out that the book is a big waste of money. Especially true if the class is a requirement and you don't give two shits about it.

    I even used completely different texts (titles) in Math course where I just find that I prefer one author over another without problems.

  4. Textbooks are pretty much a scam anyway... by IICV · · Score: 5, Interesting
    Undergraduate textbooks are nothing more than a scam. Calculus, physics, chemistry and biology on such a basic level have not changed significantly in the past decade; why do I have to buy books which were printed this year?

    Oh, right, because the problems that are assigned out of the book get shuffled every printing by magical pixies. Literally shuffled; in one of my recent classes, the professor would assign the (optional) homework out of the seventh edition of the text, but also had a list of where the exact same problems were in the sixth and fifth. I checked with one of the older editions in the library, and aside from the color scheme this was the only change. The explanations were all the same, which is a good thing since I'd hate to think our fundamental understanding of the principles of vector calculus had changed so quickly.

    I've actually had a couple professors talk about this; apparently, such decisions are usually made by the department heads, and the people teaching the class just go with it - not that it's just the higher-ups getting kickbacks. Publishers drop old editions like hot potatos; in another of my classes, the professor refused to move on to the sixth edition and taught out of the fifth, because apparently they'd swapped some of the chapters around and he didn't want to deal with it. Even though the sixth edition had been released that same year, people had so much trouble finding copies of it he eventually gave up and published an equivalence guide. This was in a course where the material didn't quite need to be taught in order, which is probably why they didn't just stop at the homework problems.

    Anyway, in order to keep this 3:00 am post from being completely offtopic: there is absolutely no reason at all for anyone to charge money for textbooks in the first place, much less put ads in them. The basic principles have been known for longer than anyone currently in college has been alive; all that really needs to happen is for some philanthropist to fund writers who are good at writing teaching texts, and then release that into the public domain - and don't talk about those open textbooks, I doubt any professor will teach out of something without officious credentials.

    Now I'm hallucinating bugs crawling on my legs. Or at least I hope I'm hallucinating. Either way, it's time for sleep.

  5. Re:This doesn't solve the original problem by Anonymous Coward · · Score: 5, Interesting

    I work for a (UK) textbook publisher which also sells its textbooks in the US.

    Here's why US textbooks are so expensive:

    In the US, textbooks are frequently published in hardback format. While a hardback costs very little more to actually produce (about $3 dollars more than a paperback), you can sell them for almost twice the cost of a paperback version because the market allows it.

    In the UK, textbooks are almost always paperback (we sell a few hardback copies as well in the UK, but mainly to professors who will be using the book extensively for several years, and so want something very durable).

    So why don't US textbook publishers publish in paperback? The traditional way (in both the US and the UK) to get a textbook adopted by a professor teaching a course (and hence secure sales from all of his/her students - sometimes up to 500 individuals - and these adoptions frequently last for 2-3 years-worth of students because professors, like all humans, are allergic to change) is to have a Sales Rep visit every single professor teaching a relevant course and try to convince them to buy it. In the UK that's not too expensive - the UK is fairly small and urban centres (and hence universities) aren't too far apart, so few Reps are needed and travel costs are low. The US is huge and urban centres (and hence universities) are separated by huge distances. Lots of Reps are needed and travel costs are higher becuase of the larger distances.

    The upshot is that US textbook publishers mainly publish in hardback format (usually about twice the price of a paperback, but for a very small increase in production costs) in order to claw back some of the costs of these Sales Reps. In the UK, the market wouldn't stand for that - paperback textbooks at paperback prices are the norm, and besides the Sales Rep costs that need to be paid for are much much smaller, as mentioned above.

    When the company I work for started selling one of our latest (paperback) textbooks in the US, we were slaughtering the (hardback) opposition on price (and our textbook is much better, natch!). We weren't using the expensive Sales-Reps-travelling-the-country method to get adoptions, we were using other much cheaper (and obviously not-to-be-disclosed-here) methods to promote the book. The professors loved the book for the quality of its content, and the students love the price.

    I'm sure US textbook publishers will wise up at some point soon (some probably already are - I only really know about the academic discipline that the company I work for publishes in) but until then we'll keep getting those valuable adoptions.

  6. Imagine the implications... by Deanodriver · · Score: 2, Interesting

    They would have to control what advertisements are allowed in what textbook, otherwise, who knows what could end up in them? Imagine a church group advertising in an evolution textbook, for example...

  7. Re:This doesn't solve the original problem by zlogic · · Score: 2, Interesting

    Well, in Russia a lot of hardback textbooks cost about $1-$2, with the exception of about $15 for really large or well-made ones. What's more, a lot of technical books (such as O'Reilly, Wrox) cost two to three times cheaper than the original English version. And they're all legal!

  8. Re:This doesn't solve the original problem by kerrbear · · Score: 3, Interesting

    In the UK, the market wouldn't stand for that - paperback textbooks at paperback prices are the norm

    Can I just say, this makes porting the books around a hekuva lot eaiser too because they are lighter. The Chinese do it even one better. They break up their course books into seperate booklets, all in paperback so you are not carrying around an entire years worth of material with each book! This can make your backback about ten times lighter. Now, of course, a decent eletronic format could solve the rest of the weight problem. But it doesn't look like this is it.

  9. That's not the only things they do. by Pollux · · Score: 4, Interesting

    you're likely to hear similar complaints about the cost of the textbooks, the rip-off buyout prices at local college bookstores and insidious publishers who keep changing editions every few years just to change the page numbers and kill off the used books market.

    I'm a high school teacher who just had a marvelous time over the summer trying to order our next set of pre-calc books for our district. I needed to phone the company to find out the price of the textbooks in order to draft a price quote for the district before they would approve the order. I was trying to find out from the salesperson what the price of the pre-calc books were, using the ISBN from the sample book they had sent us. The problem I was having was that the ISBN of the sample book I had was different from the ISBN of the book that they were selling on the website, and both were different from the ISBN of the textbook that the salesman gave me over the phone. It took another 30 minute call to find out why.

    Apparently, the ISBN of the book on the website was the wrong website. The pre-calc book I was searching for was published by Pearson Education, which owns a whole slew of subsidiary publishers, including Prentice Hall, Scott Foresman, Addison Wesley... I found the book I was looking for on Addison Wesley's website, though the book I wanted was apparently on Prentice Hall's website. But here's the kicker...The salesperson from the original inquiry gave me the ISBN for the college bound edition, instead of the High School bound edition. When I asked what the difference was (they were priced the same), she explained that the high school binding is much stronger and is meant to last for a good seven-eight years of abuse, while the college binding is only designed to last for two years before it starts to fall apart. I was surprised, and I asked the salesperson why the college kids get the poorer binding. She explained that the college bookstores (though I'm sure the publishers love this as well) don't profit as well of used book sales, so they want books to have a short lifespan. It's easier when the book is falling apart for them to refuse buyback.

    And it makes perfect sense. I remember a whole bunch of my textbooks that would really fall apart in a year's time back in college, and I always wondered why my high school books could take so much more abuse and still come out alright. My prob-stat book in particular was shedding pages faster than a balding man would shed hair. Just another way publishers are trying to screw students in the long run.

  10. Re:It depends on the subject - and the students by gsn · · Score: 3, Interesting

    Unfair example using Jackson as an illustration of low version numbers.

    No complaints about the price of Jackson or any of my physics textbooks. I buy the hardback ones used from Amazon or Abebooks. I'm keeping all of them and I want them to last. I atually buy some Indian textbooks for friends when I go back home every other year but they tend to fall apart at the seams during the semester. I wish all of them were hardback - Misner, Thorne, Wheeler isn't and its like Jackson for GR.

    The point about the low version numbers with Jackson is not even he reads it which is why we have such few editions. Its sort of the trial by fire as you enter grad school. Occasionally you can look up stuff and I was using it look up skin depth yesterday with the talk about RF shielding. All the stuff I'd really want from Jackson are "the proof is left as an exercise to the reader." I've been taught EM by two generations of professors and they both used Jackson when they were grad students. And they both hate it.

    There is certainly a lot of editions with something like Young and Freedman (upto v.11) or Serway and (Faughn|Bichner|Jewitt) (upto 6 I think) and the only thing that ever changes is the problems and page numbers. That said I don't really consider these physics books - I hate the intro physics plug and chug philosophy and whats with the ridiculous colour figures with smiling kids - black and (white|blue) figures with terse captions or none at all! That will lower the price!

    --
    Reality must take precedence over public relations, for nature cannot be fooled.