A Working Economy Without DRM?
Tilted Equilibrium asks: "In a few weeks, our school will be hosting a panel on DRM with several respected individuals. In advance of the panel, I have been doing some research on the topic and thinking about it in my free time. In economics, we learn that the price of a product is determined essentially by supply and demand. Without a DRM in place, we are capable of making as many copies of a piece of content as we want and seeding it onto the net. How do you create a market for a product, and make money of a product that has a huge initial creative investment, but then no manufacturing cost, and is in infinite supply?"
Most likely, you don't. But in large part you're creating a strawman, by specifying exactly the situation in which it is most difficult to make a profit.
It's entirely possible that the Internet will mean the end of $200M productions, because unless you can get your money back in the theater (I'm focusing on movies because they're the only things that fit your specifications), you can't make it back.
Maybe. I'm not absolutely convinced of that. I think DVD releases with lots of extras, including some that aren't digital, are a good model. Obviously, movie theaters have a workable model. There may be other approaches that can work. Any approach that offers the consumer real value for their money will work. People *want* to spend money on entertainment.
And, honestly, outside of movies, what other media meets your requirements? Not music. Music is cheap to make. Sure, it's likely that in a fully DRM-free Internet age that musicians won't be mega-millionaires, but I consider that a good thing. I think it would be great if we could support more musicians with decent incomes, instead of the smaller number with insane incomes. Heck, even if there aren't more of them, maybe they'll live longer and make more great music if we don't give them heroin and Ferraris.
I agree with Eric Flint's essay, found in the Free Library on baen.com: Until there's some way to make music/movies/books that doesn't require musicians/actors/directors/authors, and until people stop wanting those materials, there *will* be ways to make money off of them. It's just a matter of finding them. And, perhaps, accepting that people don't really need millions for doing what they love.
Note to ACs: I usually delete AC replies without reading them. If you want to talk to me, log in.
You don't.. you sell something other than the tracks.
You create a completely different model now that people expect the tracks in digital form for free (or will risk an RIAA lawsuit to get them).
you make your money on tours, tshirts, or making amazingly badass CD packaging (see: Tool - 10,000 Days) that makes it worth picking up a hard copy.
Or, you make your money by giving people valuable merchandise or preferred seating at concerts for joining your fan club.
You can't create demand for something that can be infinitely and freely copied.
http://www.babysmasher.com
http://www.openingbands.com
The thing is, if you market the shiny case, people will buy it. At least, the market thus far proves that to be true. Me, myself, I tend to be a huge "pirate", but I'll pay for something I think is worth it, even after getting it for free. That can't be said for most. But, irregardless, the masses will pay for it. At least so far. I guess my point is, make quality, make people think it's worth paying for, and I'd hope most would. Maybe I'm an idealist though......
To a large extent I think there is some truth to having an issue with making money by selling the virtual parts. It becomes even truer the more that is what you are selling.
However there is something to be said for convenience. I'm willing to pay some premium for always high quality recordings, no viruses, good selection, and other things that file swapping has a great deal of difficulty with. This depends on what you time is worth and how much is charged. Itunes has made pretty good with this even though many still do not use it (I don't - I don't like enough music to bother).
The other is many people (especially myself) like physical copies and the extra's that go with them. Nice jacket insets, quality backup (though this is much less the case now - most are skimping on quality control), hard copy manuals, all sorts of things. Just stuff I can not get by downloading.
And, lastly, support. For consumer items this may not be such a big deal - what support on downloaded MP3's? But for software with a business that can mean a whole lot. Really, what most businesses are paying Microsoft is thier support. This comes in several forms - large list of supported hardware, listening to important demands, and other types of things (little to none is getting phone support, you have your IT staff or another company to deal with that). For most businesses that switch to linux this also tends to be the case - Microsoft didn't listen to the demands, found some peice of hardware didn't really work well (for instance you need real time data encoding and you can not set the Kernel to the modes you need), or maybe need to dink with the code.
In short, there are lots of things to sell. In some markets it may not be that great, in others it may be where all the money is. It also depends on what you are viewing as your product - if it is only the string of bits being copied then you are screwed - DRM or not (it *will* be broken and once it is then back to unlimited supply, and probably broken quickly and much cheaper than the DRM that you produced). In the end, that is reality and you can not fight it succesfully. You can debate if it will end up good or not, but it will not stop it from occuring.
------- Sorry about the spelling, I suffer from two problems. Dyslexia makes it difficult to spell well, lazy makes it
The same way it worked before DRM. You are making a ridiculous assumption that DRM is the only thing that prevents someone from distriduting copies of copyrighted works. That is utterly false. There is this thing called copyright law that works just fine without DRM. Photocopiers didn't kill the book publishers. Tape recorders didn't kill music industry. VCRs *multiplied* the profits of the movie industry, despite the fact that certain studios nearly had them outlawed.
For this reason your question is either biased or stupid or both. Turns out it is entirely possible to have a viable economy without infringing on the consumers' fair use rights or first sale doctrine. Who would have thunk!
___
If you think big enough, you'll never have to do it.
Only thing I saw DRM do is stop a Backstreet Boys CD from working on my exgf's portable CD/DVD player.
DRM doesn't stop online piracy anymore than a speedbump in your driveway slows interstate traffic.
God spoke to me.
But those theories are all based around ideals of perfect or near-perfect competition. We are, obviously, nowhere near that in most markets. This is especially true of the entertainment field. The music industry is best described as an oligopoly, with there being a small number of major labels who hold a vast portion of the market. Sure, there are minor labels, but they push nowhere near the volume of the major labels.
It's questionable how well such elementary theories hold up when you consider the often convoluted legal and tax systems of many western nations. Those can have a significant impact on the ability of people to freely enter and leave markets, which in turn impacts directly on the validity of many of the Economics 101 theories.
The core problem is the base assumption that record companies and via them, that music and movie stars deserve to make tens of million of dollars for doing what they do.
Sure you can talk about limited talent that drives up demand... and I can point you at any technical or challanging industries where that is true also but where the salaries for pop stars are not dished out to the coroprate IT guys.
Sure you can talk about how hard it is to train up for and performn in an action movie... and I can point you at any number of physically challanging and dangerous jobs. Just stop by the local fire station.
Somewhere in the past 60 years we developed the notion that stars deserve to be ridiculiously rich. Sure I wish them well, as much as any other person who does their jobs well. But they are not demigods. They are not superior human beings. They are just highly overpaid for their jobs.
The solution will be when a few things come together...
1) Digital distribution arrives fully, so that crowded theaters with annoying people and cell phones are a thing of the past unless you want to go to them, and can enjoy first run movies at home.
2) Prices of all media drop as the cost of perpetual CGI improvemnets removes the need for such extravagent movie costs
3) Stars of all types begin making more sane profits from their works than the current model.
Then we'll have the chance to listen to and watch what we want, in our own homes and it can be priced affordably enough that we won't mind paying for it versus downloading it illegally.
Like many, I do not mind paying for the content that I consume. But I do object to paying too much for it and for being forced to watch it in theaters (which I have come to detest) if I want to see it the same year it's released. And I am truly angered byu hamfisted DRM implementations that deny me the ability to enjoy what I paid for by telling me how I'm allowed to watch it.
The recording industries are sufering from clinging to the old model. They milked that model until it generated so much money that they are fat and deluded. They fight, and will continue to fight, the necessary revamping of the industry until their final breath. But in the end, progress happens, no matter how much you fight.
Warning: Teh poster of this messaeg is lysdexic
Further, it is a theorem of economics that in the long run, competition will force prices to the level of manufacturing costs. As goods become popular, the investment needed to produce them will dwindle in proportion to the number of goods produced, and their prices will fall. In a DRM system, popular information goods will be inexpensive, and well supplied. There will be no shortages. DRM is an optimal way to manage information goods.
Also note that one fundamental assumption of the original question (zero marginal manufacturing cost) is incorrect. Costs are de minimus, not zero; there are marked differences in economic effect.
//Information does not want to be free; it wants to breed.
I've discussed this in other threads before, but I think the way that you make money without DRM is by not trying to make entertainment on speculation.
Basically the entertainment companies go out right now, and make a movie/song/whatever, and spend a whole lot of money doing it, in hopes that they can then go and sell the end product over and over and over to make up the investment. There is really not any way to do this, without DRM. As I think DRM is fundamentally flawed, so is this business model. That doesn't mean it might not stick around for a few centuries, but it's eventually doomed.
The problem is that DRM tries to artifically limit the supply of something that requires very little labor in order to reproduce. The n-th copy of a digitally delivered Brittany Spears album costs virtually nothing; it's only the first copy that really costs a lot to make. (Okay, so this sets aside that the net value of any given Brittany Spears album may in fact be negative.)
In the past, since the recording companies basically controlled the means of producing more copies (vinyl/CD stamping factories), they could artificially inflate the cost of the marginal (that is, n-th) copy, in order to pay for a bit of that first one. The only reason this works is because they have a monopoly on the means of producing more copies. That's it.
What digital delivery, and computers/the Internet in general, do is make widely available the means of production. (Apologies if I'm sounding a little Marxist here, but it's tough to avoid the terminology.) When anyone can make that 'one last' copy, you can't fix the price of it anymore. You just can't. DRM is an attempt to put a finger in the dike, to make it artificially hard again to make an additional copy, but they have a whole lot of information theory working against them. There is no practical way, that I can envision, to allow people access to digital media which does not inherently give them an opportunity to copy it, particularly since copying is inherent to the digital distribution process. And this is only going to get more difficult in the future.
So given this, what to do? The answer is to make people pay in advance. There will always be a demand for new content; even with the entire past produce of human civilization on tap, it is the nature of people to want things that are fresh, that have been created specifically for them (whether individually or as a group). Rather than trying to make money up off of the marginal copies, which have little to no inherent value, charge for the first copy. Charge interested parties, in advance, for creation of the work. If people aren't interested in funding its creation, it doesn't get made. If fans want an artist to continue to produce, then they can pay to commission more albums. Rather than paying an inflated cost for each copy, which has some portion of the original labor's cost built into it, they will pay for the cost of that labor up front. It is the labor which is valuable, not the copies.
This of course would force a re-evaluation of both how we think of the relationship between artists and their public, and also of how much art we as a society produce (right now I think it's clear that we produce a surplus; we produce more new art than the public really demands, and one must understand that in a pay-in-advance system, this would no longer be supportable), but I don't think there's anything fundamentally wrong with it. As people demand new content, they will pay for it to be created. Either they will pay what it costs to create it, or it will not be made.
This is the way the market should work: as people desire novelty, the business models would be formed around the demand. Instead of a top-down approach, it's bottom-up; allowing consumer choice and demand to drive how people will make money. There are lots of ways that they could do it, from straight work-on-commission to more subtle crediting schemes, or donationware/threatware (e.g. "I'll write the next installment of the
"Ladies and gentlemen, my killbot features Lotus Notes and a machine gun. It is the finest available."
Probably something about the 'long tail economy' kicking in.
Capitalism isn't the last stop on this train ride we call human history...
It's the end of the world as we know it and I feel fine...
Odd. I have never seen anybody say that copyright should be abolished. In fact, just the opposite. There are many who wish to do away with method patents (esp as it relates to software), but not copyrights. Now, there are a NUMBER of ppl who want to see the copyright laws as laid out originally adhered to. That is, a limited lifetime, as well as they want their rights to fairuse be re-enforced. I would bet that 99% of everybody has no issue with copyrights.
But you forget, the Major venue that a classical musician in these days will make his or living is in Performances. A mentionable chunk of those same musicians will also supplement thier income with Musical tutoring. a Cellist(for example) primarily makes his living working for an opera, an orchestra, or some other like institution. If they don't, they arent considered professionals. To a Classical Musician music is not something they own a copyright to. they perform the works of others, they provide music as a SERVICE. And as for the extremely expensive, rare instruments? Afaik, and I am not an expert on such matters, those rare instruments are provided to classical musicians by patrons of the arts.
Like someone already said, you don't need DRM to protect copyright. It is just one method (albeit an efficient one) of enforcing it. You can also sell digital content without DRM and still sue people who try to sell it in an organized fashion. This is in fact how a lot of digital content is handled today. Effectively, the people supplying pirated copies are your competitors who have a huge advantage in price but suffer a similarly huge disadvantage in marketing, convenience and legal status. And the pirates actually also suffer a disadvantage in price, because they cannot get any money for the content itself (who would pay for pirated music?), although they can get some money from advertisements.
Hey, Apple sells lots of music, even though they same music is also available for free as pirated MP3's.
So, your basic formula for success is something like:
Yeah, that's great, I feel so good that the artist makes $0.001 for each song downloaded, while the RIAA gets the lion's share so that they can hire more lawyers pay more royalties to companies coming up with new and better DRM.
No, I don't illegally copy music, I do use itms (and other legal services), I mostly have just stopped buying music because I realized that full CDs are almost always a rip off (yes, I've bought CDs where I like every song on them, but they are few and far between), and downloads are crippled enough that it's not even worth the $1 they want. In order to use my itms purchases on my mp3 player, I need to burn and rip a CD. The quality just isn't there.
I like these guys who are producing their own stuff. I like the idea of completely bypassing the riaa. That's the model we should strive for. I even go way back before mp3s were popular and I've bought CDs from artists on the web. $5 could buy you a very interesting CD at the time.
Stupid sexy Flanders.
The question implies that DRM stops people releasing unprotected tracks to the Internet for illegal download. But it doesn't. It is a trivial matter to bypass any DRM and extract the content. No ammount of DRM has even slowed illegal downloads, if anything it has added to it. People would rather have a non-DRM copy. If you want to know about an economy without DRM talk to emusic, or Audio Lunch Box. It might not be all the music you are interested in personally, but they have a business model based on non-DRM music downloads.
Given the presented variables, there are serveral ways to still make money.
1. Distribute the product yourself for free, request donations.
2. Merchandise goods that do not meet the same criteria.
3. Recreate the initial (creative creation) stage in live venues.
4. Control physical access to content.
Let me add
5. Monetize the website
- which seems forgotten in the other responses to this thread, as well. How would this be done? In many ways:
a) Ads.
b) Paid subscriptions for early access to material (works on Slashdot), bigger avatar on messageboards, etc. etc.
c) Leverage the other things mentioned in the parent post - advertise and sell your merchandise.
If the official website is slick, it can make a lot of money for an artist. Release a live tour video once a week or so and you will have massive traffic (assuming the band has fans). Put the license for the video as 'free to download, but illegal to redistribute', and you get tons of downloads but no fansites that just mirror you.
This is the 21st century. It is time artists and labels got with the new program.
Please accept my sincerest apologies for the inconvenience of not breaking the law. Is it inconvenient for you to wear pants? I apologize profusely and wave my magic wand (no, mine not yours, you sicko) and you can now walk around pantsless all you like outside.
Do you find it inconvenient that you don't have a CD-ROM drive? I don't know what kind of cheap-ass system you have there, but by all means go ahead amble into your local Best Buy with your dick swinging free and grab whichever stereo system grabs your eye. Hell, take two. My apologies that it was illegal and inconvenient to do that until now.
I bet paying the phone company is pretty inconvenient as well. Stop paying! Hey, sorry it was set up that you had to pay each month. Now it's all yours, no charge. We'll still need a credit card number, so steal one from an old lady at the Best Buy parking lot.
Yeah, things were pretty inconvenient. Sorry, man.
Repeat with me, once again: TCP/DRM does NOT work. .etc.". So I say: The analog/digital loophole. How? Simple. Even if your audio output is digital and encrypted, you pry open your digital loudspeaker, reverse-engineer the digital datapaths till you find the DAC and plug some wires there. Even if it is completely integrated in the same IC, you rip off the coil from the speaker, and wire your ADC there so you have a reasonably-high-quality analog input.
Why? Simple.
Cryptographically, DRM means you have the cyphertext AND the key... so, YOU have the plaintext also.
But one'll say: "but the thing is protected, inside an IC, etc.
Even if all plasma/LCD tv sets are all-encrypted, they'll have to put _some_ color in _each_ pixel in the end, so you just yank the screen off and see how is color represented for each pixel. End of story.
Now, I know that the USofA (and Australia? and where else?) they have that insane DMCA thing, but this depends on each one to combat idiot legislation. I am doing my part down here (I keep an eye for legislative insanity, and scream as loud as I can when I see one)
It's better to be the foot on the boot than the face on the pavement. ~~ tkx Kadin2048
China does this because they're still not fully integrated into the new, globalized economy. Once this happen, they won't need counterfeiting anymore and they will stomp it out. Judging by their success in effectively stomping out internal political opposition, there is no doubt whatsoever that counterfeiters will be doomed once they're not useful anymore to Chinese economy.
It may not be the big companies making this gear, but _someone_ will be making it.
Oh really? You can maybe build a PC in your home, you can maybe assemble a working motherboard in a home lab, but how do you make TC-free chips? Have you any idea of the cost involved? And how hard will they be hunted down by the market-friendly law enforcement? You can't relocate a chip factory that easily, you know, and they're easily found out.
The world is shrinking. There is no way out. Nothing you can do. Say goodbye to your "rights", they've been already bought and paid for.
Get used to it.
For all the noise about it, for and against, and all the moral high, low and middle grounds that the slashdot crowd so loves to argue about, the obvious fact is that RIGHT NOW we have a working economy without DRM. So obviously one is possible.
Just look at it. The music industry's entire catalog is pretty much available on a digital, easily rippable, non-DRM'd medium: the good old CD. For all their noise and complaints, I don't see the labels shutting down CD stores to prevent "piracy"... and you can be sure that 99% of illegal music copying originates in CDs.
And if you look at video, you have the same thing. The DVD was originally DRM'd, but that was broken a long time ago and DVD ripping programs abound these days, from reputable sources even. Do you see the industry putting a stop to DVD sales, or somehow trying to prevent computers from having DVD drives with ripping ability in them? Actually just the opposite is happening - until recently people didn't have much of a (legally bought) movie collection at home, because original VHS tapes of movies were way expensive, so people resorted to renting them. The industry has actually figured out that by pricing movie DVDs quite cheap, people will buy lots of them, and the industry makes a BIGGER PROFIT!
So what's all this DRM noise then? Well, Yahoo themselves summed it up pretty well, and considering their position in the industry, you'd think they know what they're talking about:
As far as I can tell, that's good news for all of us. DRM is now like cryptography export regulations were a decade ago: a big threat that we all get so worked up about, but is ultimately irrelevant on its own grounds.
Just like there comes a point where crypto knowledge is "not that hard anymore" and cannot be kept in a box, in the long term, the greed of DRM vendors combined with the fear of audio-visual producers is just not enough to make something as techically broken *and* useless as DRM fly.
None of those people in grandparent (penny arcade, etc) would be making ANY money without the banking institutions - that is, unles they could ifnd a way to convince people to shove their money in envelopes, stamp it and mail it. Oh, but then they'd still be at the mercy of the post office, so if they were offering something the ever increasingly fundamentalist world governments dislike they could be cut off in an instant and hauled in front of some kangaroo court on "mail fraud" charges - or something much worse.
Archiving is moot - the notion that a world of indiviiduals will be able to provide a more comprehensive archive is a fallacy; here's an example: I've bought at least two copies of grace jones' slave to teh rhythm, yet don't at present have one because the cassette and the cd both wore out. For months I have been jonesing for some of this out of print material and even amazon didn't have any used copies every time I looked. I checked p2p, torrents and usenet, and all that's there is her greatest hits and such. Finally it dawned on me I had installed real player for linux some time ago, so I hit up rhapsody... guess what? Not only is the CD I want there, but a halff dozen others as well. And Rhapsody gives me 25 "free full downloads" essentially every time I visit (I only allow session cookies) so... here's an example of DRM inciting the legit publishers to provide for me what no "commons archivist" have thus far been willing or able to do - high quality downloads (the sound actually is better than the last mp3 version I tried of the title track) that I can access from my desktop anytime, free.
There is room for both - this notion that drm is inherently evil is as moronic as any other bigotry. And when all those bad and nasty things happen and linux DOES get locked out of the mainstream media industry, you'll need only go as far as your nearest mirror to see who to blame.
Balance is what is needed, not zealotry.
As I see it, the problem is that the CD or the MP3 is what is being defined as the product. I have said it before, and I will say it again, the music is the product, and not the media used to distribute it. If the artists want to be musicians, then they need to be making music, not CDs. The goal should not be a platinum-selling album, but a 250,000 attendee concert series. I should be able to go out on any night of the week, with ten dollars in my hand, and have my choice of any style of live music by bands that aren't local, regardless of where I live. So I say to the musician, "Don't be a recording artist, just be an artist." Will there be tons of money to be made? In the case of the Grateful Dead, you betcha. But you better have the staying power. Is there decent money to be made? Absolutely. You won't be buying a Ferrari any time soon, but then, if you are in it for the money, most people probably don't want to hear you anyway.
What?
IANAE(conomics)M(ajor)
Competition? What competition? Aren't we really facing multiple monopolies? It's not like Big Summer Movie #1 is offered by multiple companies. It's only offered by one. Competition is good if you consider the demand for ALL movies, but that's not really what happens. If I really want to see 3 movies this summer, I'll save my money and go to them, and not the 97 others that are released. Big Summer Movie #1 is not really competing with Big Summer Movie #2 or Crappy Art Movie #9864.
Each DRM product is a monopoly and not affected by other DRM products. The only thing to consider is the demand for an individual product and the fact the the supply for that product is monopolized.