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Marketing Mozilla
garzpacho writes "Despite a 10% market share, Firefox isn't quite mainstream, especially with fairly flat growth after its initial explosion. With the approaching October release of Firefox 2, the team is looking for ways to gain greater mainstream acceptance — and adoption. This article and slideshow look at some of the company's unusual marketing efforts to date and speculate on the future. From the article: '[T]o widen its current user base, Mozilla will need more than elaborate marketing events. Because the new version of Internet Explorer is expected to be more competitive with Firefox, Firefox may need to evolve into more than just a browser. Seth Godin, author of several books on the Internet, including Small Is the New Big, says Mozilla needs to incorporate tools like tagging or... [linking] to eBay's Skype calling service that will help keep friends connected. The idea being, the browser becomes more valuable the more your friends use it, so you've got a reason to become a Firefox evangelist. Mozilla isn't giving many details on the soon-to-be-launched Firefox 2, but... there will be new features not found in current browsers.'"
Currently I am using Firefox 2.0beta1, on a 256 mb ram computer and every now and then it HANGS! You read it correct, and I then have to xkill and restart it.
Oops!
Currently I am using Firefox 2.0beta1. On a 256 mb ram computer and every now and then it HANGS! You read it correct, and I then have to xkill and restart it
...there's an awful lot of people paid by big companies, like google, now... Whenever they make a stupid change (like making user tracking easier with the "ping" non-standard attribute, for example), they swear it's got nothing to do with that... The team might originally have been about a sleek, standard-conformant browser, but, looking at their current behavior, I'd say they're all about market-share and being "accepted" (by incorporating their every wish) by the big companies (that happen to pay them heftily). "Corporate sellouts" by the book. You want a free browser following the UNIX philosophy? You'll probably have to write it yourself (Unless Konqueror or Links suit you)...