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Game Developers Missing Their Target?
wh0pper writes "Digital Trends is reporting that a recent survey finds that there aren't just 2 gamer markets, but instead a whopping 6. What does this mean? It means that game developers and publishers are ignoring a large portion of the gaming market by focusing on the traditional two segments: casual gamers and hardcore gamers. The 4 other game markets they identified are Social Gamers, Leisure Gamers, Dormant Gamers, Incidental Gamers. If you are wondering what those categories mean, the article gives descriptions of what each segment is. A surprising result from the survey is the importance of social gaming; video games are often considered a solitary activity, but Parks Associates' findings indicate a significant portion of the market views gaming as a social activity."
...We'll have World of WarCraft Liesure Edition, World of WarCraft Hardcore Gold Farmer Edition, and World of WarCraft "Dormant Gamer" Edition.What in the sweet hell is "Dormant Gamer?" Is that like coming out of the closet?
WTF difference is their between a "Casual Gamer" and a "Leisure Gamer"?
Not sure, but I started out as a Leisure Suit Gamer. I still get misty-eyed when I see Lefty's.
WTF difference is their between a "Casual Gamer" and a "Leisure Gamer"?
Lots of polyester in the closet?
+++ UGUCAUCGUAUUUCU
What is this, game-string theory?
My Computer Music Tutorial Videos
Not sure, but I started out as a Leisure Suit Gamer. I still get misty-eyed when I see Lefty's.
Dude, aim away from your face. Thats how you go blind... all that 'mist'.
-- toolie
I played Deathtrack or Wing Commander till my joysticks wore out - every Leisure Suit Larry
Yeah, I played Leisure Suit Larry until my joystick wore out, too.
There are only 10 types of gamers in the world: Those who understand pwning, and those who don't
I know a few people (mainly women, oddly)
Your geek card has been revoked. Have a nice day.
The Seventh Segment. That almost sounds like a good name for a game, doesn't it? Perhaps I'm thinking of The Seventh Guest. But I digress... This elusive seventh segment of the gaming market is people like me: Non-gamers. And believe it or not, it is the largest segment of this market. Please allow me to explain: People who have nothing better to do with their time than being a gamer are seriously a bunch of lusers. I can think of a zillion better things to do than waste my time screwing with the joystick on a gaming console. Like having a social life, for crying out loud. So where is a video game targeted to people like me? I would say that when you buy this game, it should be an empty box. No game inside. So you can look cool buying it, but you don't have to waste your time with it afterwards. They could sell this game in bars, and just add it to your bar tab. When people are drunk, they'll gladly buy it.