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EA Signs Deal with Massive and IGA

Posted by ryuzaki0 on from the it's-for-realisim dept.

GameDailyBiz reports on EA's deal with two in-game ad companies. They've announced a partnership with Massive, Inc. and IGA Worldwide to incorporate dynamic advertising into some of their most popular games. From the article: "The first title to utilize Massive's dynamic in-game advertising will be the upcoming Need for Speed Carbon. Gamers 'will see both static and dynamic brand presence integrated into the game environments, across the platforms and across the geographies where they play' ... The DICE developed Battlefield 2142 will be the initial title to incorporate IGA's dynamic advertising. Following Battlefield, 'at least two additional EA titles' will be integrated into IGA's network through the course of the deal."

5 of 52 comments (clear)

  1. This FP is brought to you by... by Anonymous Coward · · Score: 4, Funny

    Anonymous Trolls, bringing you the same posts yet slightly different since Fifa 98

  2. LOL by Smartcowboy · · Score: 3, Funny

    For a momment I tough EA signed a deal with a grocery store!

  3. whee more spam by gsn · · Score: 2, Funny

    I can just see it now - in game ads like
    "Sensationall revoolution in medicine!
    E'''nlarge your p''enis up to 10 cm or up to 4 i'c'h'e's!
    Its h'erbal solution what hasnt side effect, but has 110% guaranted results!"

    "Golden Shower Massage Escort Cervix!"

    "Hot stock alert! PodunkBiz L.L.C has just discovered an oilfield! Official announcement Tuesday! Buy stock now!"

    Lets home there are some mods to disable these or change them into pron or something.
    I wonder if the ads will be destructable. Wheres that bloody rocket launcher...

    --
    Reality must take precedence over public relations, for nature cannot be fooled.
  4. Re:Seems like an excellent time by regular_gonzalez · · Score: 5, Funny

    BF2142? Seeing an ad for toilet paper on the side of some mech that just blew me away is not my idea of a good idea.

    Don't be ridiculous -- toilet paper doesn't even exist in 2142; it's all about the 3 seashells.

    --
    Due to circumstances beyond my control, I am master of my fate and captain of my soul.
  5. Come on guys! Give them some slack! by ABaumann · · Score: 2, Funny

    I mean, when has EA ever made a mistake that was regrettable? http://en.wikipedia.org/wiki/Shaq_Fu