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EA Signs Deal with Massive and IGA

Posted by ryuzaki0 on from the it's-for-realisim dept.

GameDailyBiz reports on EA's deal with two in-game ad companies. They've announced a partnership with Massive, Inc. and IGA Worldwide to incorporate dynamic advertising into some of their most popular games. From the article: "The first title to utilize Massive's dynamic in-game advertising will be the upcoming Need for Speed Carbon. Gamers 'will see both static and dynamic brand presence integrated into the game environments, across the platforms and across the geographies where they play' ... The DICE developed Battlefield 2142 will be the initial title to incorporate IGA's dynamic advertising. Following Battlefield, 'at least two additional EA titles' will be integrated into IGA's network through the course of the deal."

6 of 52 comments (clear)

  1. This FP is brought to you by... by Anonymous Coward · · Score: 4, Funny

    Anonymous Trolls, bringing you the same posts yet slightly different since Fifa 98

  2. Seems like an excellent time by fractalus · · Score: 4, Insightful

    to stop buying EA games.

    Honestly, there are few EA games that are compelling these days, and I'm flat-out sick of paying $50 for a game only to have more ads shoved in my face. This deal does absolutely nothing for gamers and games, and is only about EA grabbing as much money as they can.

    --
    People are never as simple as their stereotypes. This applies equally to Christians, Muslims, and Emacs-lovers.
    1. Re:Seems like an excellent time by Shads · · Score: 3, Insightful

      Yah, more or a less, now if they cut the price to 9.95$ (one time) and have in game advertising, I'm all for it.

      Otherwise, it'll just be a game I won't buy.

      EA used to be a pretty good publisher really, now they're worse than all the rest... it's like Sony in the MMO market.

      --
      Shadus
    2. Re:Seems like an excellent time by regular_gonzalez · · Score: 5, Funny

      BF2142? Seeing an ad for toilet paper on the side of some mech that just blew me away is not my idea of a good idea.

      Don't be ridiculous -- toilet paper doesn't even exist in 2142; it's all about the 3 seashells.

      --
      Due to circumstances beyond my control, I am master of my fate and captain of my soul.
  3. This has been said before... by paladinwannabe2 · · Score: 3, Interesting

    Obviously some games will support Dynamic Advertising better than others. Even the Article talks about doing this for sports simulations- racing, basketball, etc.- where such a thing would fit in. I am worried about this advertising in Battlefield 2142- It might be really disturbing to see XBox ads in advanced battlefields. Of course, with some humor it might be good-

    Get the New HBox! Fully supports the latest HD-Holofield Technology!
    Drink Pepsi- Official Drink of the Alpha Centauri Reasearch Station!
    McDonalds- Proud Sponsor of the 2142 Olympic Games!

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  4. LOL by Smartcowboy · · Score: 3, Funny

    For a momment I tough EA signed a deal with a grocery store!