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Google In-Flight WiFi?

Google has been trying hard to be break into the Enterprise market, without notable success. The Formtek blog suggests that projects like this week's roll-out of free WiFi in Mountain View blur their focus from areas where they might achieve a higher ROI. Both Boeing's and Verizon's recent announcements of exiting the in-flight WiFi space might be an opportunity for Google to capture more attention from business eyeballs in airports and on-flight.

But highly unlikely.

52 comments

  1. distrust of "?" by morie · · Score: 4, Insightful

    Never trust a /. article with a question mark in the title

    Next: "Google may enter the console market but most likely not..."

    --
    Sig (appended to the end of comments I post, 54 chars)
  2. Business Model by Anonymous Coward · · Score: 3, Insightful
    Google has been trying hard to be break into the Enterprise market, but still hasn't been successful.
    I think the success of Google has been a very unique and new business model. In fact, this new business model is now one of the things that drives the internet forward making it a profitable tool for many businesses.

    When I think of Enterprise market, I think of more traditional bussiness models such as Product or Service in exchange for money. Google didn't achieve success through this kind of model and that may be a reason why they're having such a hard time breaking into the Enterprise market.
    1. Re:Business Model by Colin+Smith · · Score: 4, Insightful

      they sell advertising... in exchange for money.

      --
      Deleted
  3. How about train wifi by Anonymous Coward · · Score: 4, Insightful

    Seriously, we need to be discouraging flying unless it's over oceans. Wifi on the train could go a long ways towards making people even less inclined to use air transport instead of train transport. Even if a train is a little bit slower than a plane, if I can do some work and/or play on the train, I think I would be much more inclined to take it, esp. with the hand luggage debacle currently gripping air travel. Here in Germany where the trains are much faster than most of Amtraks, as far as I know there is no wifi on the ICEs. Last time I went to Japan(in May) there also wasn't any wifi service as far as I know.

    Train wifi should be much easier and cheaper than plane wifi, so why isn't there any interest in it?

    1. Re:How about train wifi by hcpxvi · · Score: 1
      Train wifi should be much easier and cheaper than plane wifi, so why isn't there any interest in it?

      Here in the UK (or "Home of the worst railways in Europe" as it is often described) GNER are busy putting Wifi in all their trains. It isn't dazzlingly fast, in fact it feels rather slower than the 225km/h that the trains are supposed to do. And it is only free in first class. Still much more connected than a plane, though.

    2. Re:How about train wifi by Anonymous Coward · · Score: 1, Insightful

      Plane: approx. 450 mph
      Train: maybe 100? mph ...not slightly slower. And for travel across long distances (a recent trip from Washington to Vegas comes to mind) the train is a non-starter. Three days of travel each way pretty much kills any casino/drinking/eating/loafing time.

      Realize that much air travel isn't aimed at city hopping, but rather getting somewhere more distant.

    3. Re:How about train wifi by Yvanhoe · · Score: 1

      Seriously, we need to be discouraging flying unless it's over oceans.

      Ever tried to fly a plane recently ? Security restrictions are driving me insane. Train used to be a pain for transporting luggage, but at least you know it won't be exploded because "someone had a doubt". If it is 2 hours of plane or 4 hours of train (with the additional time for check in in plane, it is frequent) I'll take the train. Less hassle.

      And let's not forget : the prices are not the same.

      --
      The Wise adapts himself to the world. The Fool adapts the world to himself. Therefore, all progress depends on the Fool.
    4. Re:How about train wifi by balsy2001 · · Score: 1

      This conversation can go two ways depending what continent you are on (North America or Europe). In the US you are right in Europe you are likely way off. Europe has an efficient train system that goes much faster and people don't have to travel as far (a distance taste test is provided below) to get to the places of interest. That and the fact that European trains can travel about three times as fast as US trains makes all of the difference.

      London to Paris - 289 miles (all google maps)
      London to Rome - 1126 miles
      London to Madrid - 1089 miles
      London to Berlin - 683
      NYC to DC - 232 miles
      NYC to Seattle - 2858
      NYC to Miami - 1294 miles
      NYC to LA - 2787 miles

      --
      GENERATION 27: The first time you see this, copy it into your sig on any forum and add 1 to the generation.
    5. Re:How about train wifi by Anonymous Coward · · Score: 1, Insightful

      I'm sure if we had a Mag-Lev from Chicago to New York, that was cheaper than flight, and had free Wi-Fi, and took up to two hours longer, people would take that instead of flying. Train seats are more comfortable than airplane seats, they've got a bunch of standard outlets, and plenty more amenities. If we had a true bullet train to make that trip, no more planes would fly from Chicago to New York, simply because those two extra hours the train would take to get there, passengers would instead spend at a crowded airport. True, a plane may be three times faster than a train (though not a Mag-Lev), but if as much time is spent at an airport as on a plane, then a Mag-Lev is a clear choice. Wikipedia talks about a Vac-Lev train as a replacement for transatlantic flights. With a top speed of 5000 mph and a 54 minute New York to London time, passengers wouldn't need WiFi. The only problem with this is that it' s pretty prohibitively expensive to build a tunnel of that caliber: Thousands of miles long, under the ocean, and built to sustain a vacuum. But that's a problem for the engineers.

    6. Re:How about train wifi by Anonymous Coward · · Score: 0

      Swedish Railways (http://www.sj.se/) have just started offering WiFi on their high speed trains, and are soon about to offer it on their double-decker "commuter" trains. WiFi is free in first class. For other travellers, the price list (approximately exchanged from swedish crowns):

      30 minutes - 5
      1hr - 8
      2hrs - 10
      Full journey - 12

      It does not say anything about the capacity of the WiFi network, but here are some basic details:
        * 802.11b/g on train
        * Satellite uplink
        * When satellite is not available; 3G or GSM coverage is used

    7. Re:How about train wifi by Anonymous Coward · · Score: 0

      Via Rail in Canada has it. Haven't tried it personally, but here is some info about it:

      http://wifinetnews.com/archives/006321.html

    8. Re:How about train wifi by Anonymous Coward · · Score: 0

      ...prices in Euros!

    9. Re:How about train wifi by MightyYar · · Score: 1

      I don't think that this is true in the US. Rail is about the same efficiency per passenger as a car: See here for my reference. Even the new Accela trains are less efficient than an automobile because they are so heavy. Freight is another matter.

      --
      W..w..W - Willy Waterloo washes Warren Wiggins who is washing Waldo Woo.
    10. Re:How about train wifi by thrillseeker · · Score: 1

      it' s pretty prohibitively expensive to build a tunnel of that caliber: Thousands of miles long, under the ocean, and built to sustain a vacuum. But that's a problem for the engineers.

      To paraphrase one of the giants, "Give me enough money, and a bank account to put it in, and I can move the Earth."

    11. Re:How about train wifi by KFury · · Score: 1

      What a euro-centric point of view. Try living in a country where most air travel is more than 2500 miles per trip. In the US, a Los Angeles to New York train journey takes 36 hours: http://tickets.amtrak.com/itd/amtrak/FareFinder?_t ripType=OneWay&_origin=LAX&_depmonthyear=2006-09&_ depday=04&_dephourmin=&_destination=NYP&_retmonthy ear=&_retday=&_rethourmin=&_adults=1&_children=0&_ infants=0&_searchBy=schedule&x=18&y=12

      Even if we installed the latest in high speed trains the journey would still take at least 19 hours. Having wifi wouldn't make that trip better than a 4.5 hour flight. I have wifi in my hotel.

    12. Re:How about train wifi by the_instigator · · Score: 1

      If you sit in (leeds) station, you can download your email from the GNER mallard, write a few replies, then send them when the next service comes through 10mins later :D

    13. Re:How about train wifi by PHPfanboy · · Score: 1

      lolz, that's just ridiculous. imagine a tunnel with the whole Atlantic ocean on top of it. You can't! It would just collapse under the weight. Even if it was made of metal!

      But seriously, airplanes don't have to worry about tectonic plate drift

      --
      29 mpg. YMMV.
    14. Re:How about train wifi by antifoidulus · · Score: 1

      What makes you think I'm not an American? Because I am an American who, by the age of 25 has found jobs in both Germany and Japan. ANd I realize that train travel is slower than air, but you know what? How much imported oil do trains require versus planes? I would love it if the states had a good train system, but they don't and it sucks. I think I will keep my "eurocentric" point of view thank you.

    15. Re:How about train wifi by Achromatic1978 · · Score: 1
      most air travel is more than 2500 miles per trip

      I doubt that. LA to NY is 2700 miles. I'd actually wager that most US domestic air travel is under or up to 1000 miles.

    16. Re:How about train wifi by ncc74656 · · Score: 1
      Even if a train is a little bit^W^W^Wmuch slower than a plane

      I fixed that for you. It takes maybe seven or eight hours (give or take a bit) to fly across the United States (as little as 5.5 hours if you can score a nonstop flight). A train would most likely take at least three or four days to make the same trip. Even the "high-speed" trains that run in Europe and Japan are less than half as fast as your average twin-turbofan airliner. For the short trips (300 miles or less) where time spent waiting in the airport ends up becoming a significant fraction of your travel time, you might as well just hop in your car and drive there, as it'll take about the same amount of time and will save you the expense of renting a car at your destination.

      --
      20 January 2017: the End of an Error.
    17. Re:How about train wifi by KFury · · Score: 1

      Where did I say you weren't American? I said that you had a euro-centric point of view. This is evidenced by your using German examples. As an American I'm sure you can appreciate how different the train systems are in Europe, Japan, and the US.

    18. Re:How about train wifi by KFury · · Score: 1

      You're absolutely right. In fact, it's even less, at 2,460 miles. Most air travel is much shorter, and I apologize for my use of hyperbole.

      That said, the train infrastructure in the US is so much more sparse, and so much slower than in Europe or Asia that I believe my point still stants. With notable exceptions the train system simply isn't up to the task of supplanting air travel in the US without tens of billions of USD along major corridors.

      America's train is the automobile. If it had free wi-fi and no need to do the actual driving then it would be a real challenge to air travel.

  4. Enterprise market? by D-Cypell · · Score: 1, Funny

    Google has been trying hard to be break into the Enterprise market

    Last one to Vulcan is a rotten egg!

  5. careful how you read that... all's not gold by iritant · · Score: 3, Insightful

    I've learned never to discount possibilities, and Google employing WiFi somewhere other than Mountain View seems like a possibility. However...

    Doing anything with moving vehicles costs real money, and no more so than with airplanes, where the coverage has to be extremely broad, and the RF issues and internet routing are non-trivial. There's a reason why Boeing got out of the business: they couldn't make it cost effective. It's not that people don't want to send and receive mail periodically in the air, but they sure as heck don't do it in huge numbers at the price Connexion could deliver.

    Furthermore, there is an entrenched base in airports. Typically in the US it's a company like T-Mobile who *do* offer decent service at attractive rates. And what do people do when they get to their airport and jack in? They connect to their VPNs. So it's not like Google can even insert ads in that sort of environment or provide searching or what have you. So sure, they could offer a service, but it's got to go head to head with others with little technical advantage, if any, and perhaps some disadvantage, such as lack fo bilateral aggregation agreements.

    So, I look forward to more good stuff from Google, but let's keep reality in sight.

    1. Re:careful how you read that... all's not gold by Capt'n+Hector · · Score: 2, Insightful

      Au contraire. I think it would be really easy. JetBlue already has a directv dish on the plane, which means they can pump IP over it. (direct view, or something like that). It might be as trivial as sticking a linksys box to their directv receiver.

      --
      Quid festinatio swallonis est aetherfuga inonusti?
      Africus aut Europaeus?
    2. Re:careful how you read that... all's not gold by iritant · · Score: 1

      Direct TV bandwidth is ammortized over millions of people and I'll bet there are few if any handoffs.

    3. Re:careful how you read that... all's not gold by libra-dragon · · Score: 1

      Boeing likely got out of the business because the possibility of people not being allowed to "carry-on" their laptops due to security guidelines.

  6. It is expensive even for Google by five18pm · · Score: 2, Insightful

    How is Google going to make money out of this? By "charging" people?

    Sure I can get some work done in-flight, but what with the Captain asking you to switch off all electronic equipment, 3 hour battery life of my laptop and my company prohibiting VPN access over unsecure wifi network, that work will be very little to matter. I am not sure I would shell out money for that. The work won't be worth even the reimbursement request.

    1. Re:It is expensive even for Google by delinear · · Score: 1

      They're hoping they'll get a lot of people googling for the likes of "747 left wing loud creaking". They'll make the money serving insurance advertisements.

    2. Re:It is expensive even for Google by fastgood · · Score: 1
      How is Google going to make money out of this?

      Existing businesses benefit any time they hold back the expansion of their competitors.

      New businesses can have prohibitively high costs of entry which Google doesn't have.
      Small businesses are stifled w.r.t. emerging markets; they can be wiped out on a whim.

      Huge businesses can profit with different methods than places with 25-99 employees.

    3. Re:It is expensive even for Google by k2r · · Score: 1

      > my company prohibiting VPN access over unsecure wifi network

      That's interesting.
      Why does you company have a VPN? To connect various units in different cities?

      k2r

    4. Re:It is expensive even for Google by five18pm · · Score: 1

      VPN is mainly used by employees to connect to the company network. The network between office campuses is over dedicated lines. They allow VPN connection over wired networks, its the wireless networks they are afraid of (I don't know why).

  7. Please block all VOIP in flight by Registered+Coward+v2 · · Score: 1

    That's all we need is a plane full of people talking on the phone in flight.

    --
    I'm a consultant - I convert gibberish into cash-flow.
  8. Re:Sig by morie · · Score: 1

    I'm a marketeer, I convert cashflow into gibberish

    --
    Sig (appended to the end of comments I post, 54 chars)
  9. Trying hard? by welshwaterloo · · Score: 1
    Google has been trying hard to be break into the Enterprise market

    Really? By having nearly every product in a perpetual Beta state? pssh.

    1. Re:Trying hard? by dmdb · · Score: 1

      Quite, this is unfortunatly Google's big problem and one which is increasingly annoying about them as a company from a user perspective. It seems they simply cannot finish a product and instead get bored and go off and start another one. G-Mail, three odd years old and still in beta. While they maintain this attitude there are unlikely to be any enterprise customers for a while!

  10. For bunnies sakes... by jotaeleemeese · · Score: 1

    This is a wild wet dream of the poster.

    I wish I could give -1 "Editor with too much free time" to this "article"....

    --
    IANAL but write like a drunk one.
  11. Check out VERIZON's wrongdoing by persuasion · · Score: 0

    It's right here: http://malfy.org/

    1. Re:Check out VERIZON's wrongdoing by Anonymous Coward · · Score: 0

      Why Verizon? Why didn't you pimp your link re Google, you know, THE SUBJECT OF THE ARTICLE?

  12. Oh noes by stunt_penguin · · Score: 1

    With a decent connection and a good torrent, you could have Snakes on a Plane on a plane.

    Not entirely suitable material, I think you'll all agree.

    --
    When the posters fear their moderators, there is tyranny; when the moderators fears the posters, there is liberty.
  13. Google news by suv4x4 · · Score: 1

    Google building shuttles, flies to Mars?
    Google cure cancer?
    Google invent a time machine?
    Google change colors in their logo?
    Google release Google Vista?
    Google give up search engine business and start building zoos? With pandas? But not regular pandas, but genetically modified pink pandas?

    No. They just don't. But we can play "make up a news totally out of the blue" some more if you have more time to waste.

  14. Google Salad Spinners! by maggard · · Score: 1

    Why not?

    1. Google has buckets of cash
    2. That "Do no evil" motto
    3. From California, where lots of fresh veggies come from
    4. Is a great feel-good product that everyone will love
    5. Has their tres fabu in-house chefs (don't they get 20% own project time?)
    6. With their marketing skills Google could totally dominate the salad spinner market in no time!
    7. Could recoup expenses by printing targetted ads on the salad spinners. Or... e-ink controlled by WiFi showing Flash ads!

    Hey, it is reasonable as many of the other I-wish-Google-would foolishness (also I-wish-Apple-would-buy-with-thier-4-billion-cash-a nd-design-sense, I-think-Sony-should-ship-a-uber-whatever etc.)

    Let me guess: Long US weekend = slow news day at /., gotta pump those pageviews?

    --
    I don't read ACs: If a post isn't worth so much as a nom de plume to its author then I wont bother either.
  15. Screw the train; Buses by WindBourne · · Score: 1

    About 7 years ago, I was working in a company doing wifi. We were in talks with local RTD to do wifi on busses. That is where the real money is as far as transportation.

    --
    I prefer the "u" in honour as it seems to be missing these days.
  16. Terror by Drakin020 · · Score: 0

    Not if the terror crap gets to the air liners first. Its allmost to the point where you cant bring laptops on planes cause of threat of bombs.

    --
    The greatest revenge in life is massive success.
  17. Why? by bigtrike · · Score: 1

    Why do you propose discouraging flying in favor of rail? Rail is not very practical in the majority of the US as it currently takes several days to cross the country. I'd rather spend the extra 20 minutes it takes to deal with checked baggage then waste 2.5 days in a seat. High speed trains require welded track rail and wider turns, so implementing them coast to coast would require entirely rearranging 3000 miles of track on several different routes. With the low population density of the most of the US, the costs would never be recovered.

    Besides, you could just use EVDO, GPRS, or another 2.5/3G protocol. Why do you need wifi specifically?

  18. article is flawed... by YesIAmAScript · · Score: 1

    Article assumes that many of the seats on a train are empty. But then also assumes that all the seats in a car are full. In fact, it assumes that a car has 5 useable (and full) seats and only weighs 2100lbs.

    It baffles me that people write articles like this. Why skew things to prove a point. Make a factual article and find out what the results are as you go along.

    --
    http://lkml.org/lkml/2005/8/20/95
    1. Re:article is flawed... by MightyYar · · Score: 1
      One of us is misreading the article. Some excerpts:
      Just how heavy are passenger trains? There are various types of trains, some pulled by heavy locomotives and some that are driven by electric motors under each car. The ones pulled by locomotives tend to be very heavy and estimates made from US government data for 1963 (the government ceased collecting such data after that date) indicate about 3.7 tons/passenger. Automobiles are roughly one ton/passenger with an average of 1.6 persons/auto in an auto weighing 3,200 pounds. Thus rail was (in 1963) about 3.5 times heavier per passenger.

      He's saying the weight of the average auto is 3200 lbs. I read that he is saying there are 1.6 passengers per auto... where do you read 5? Maybe in this next section:

      If one compares a lightweight auto with a lightweight train car, the train car weighs about twice as much per seat. A lightweight auto will weigh about 2,000 pounds with 5 seats (0.2 tons/seat). The (mostly aluminum) BART car (for the San Francisco rail transit) weighed 30 tons with 72 seats (0.42 tons/seat). The percentage of seats occupied by passengers on trains, is often not much different than for automobiles.

      Seems to me that this is the paragraph that you misread. He is claiming that cars are about as occupied as trains... in other words, only about 1/3 of the seats are occupied. This matches my experience, especially when you consider all of the off-peak trains that run nearly empty.

      The Acela electric trainsets introduced by Amtrak in the early 21st century, are 2.1 tons/seat. This is ten times higher than that of a lightweight auto.

      This is surely because Amtrak has Acela decked out as a first-class travel method... seats are sparse and roomy.

      --
      W..w..W - Willy Waterloo washes Warren Wiggins who is washing Waldo Woo.
  19. off-topic: sattelite broadband for trucks and RVs by westlake · · Score: 1
    Doing anything with moving vehicles costs real money

    Here is an example of an off-the-shelf broadband solution for emergency services, a commercial trucker or the ultimate RV: Magellan Ground Control Priced from $4500-$6600 US. The dish deploys and sets up in about five minutes. Instant Hotspot. But you must be parked. Coverage extends deep into northern Canada, Alaska and northern Mexico.

  20. it's that last segment by YesIAmAScript · · Score: 1

    The Acela electric trainsets introduced by Amtrak in the early 21st century, are 2.1 tons/seat. This is ten times higher than that of a lightweight auto.

    That would mean 4200lbs/seat for the train.

    So a lightweight auto would be 420lbs/seat.

    So that's either a 1 seater at 420lbs, 2 at 840, 3 at 1260, 4 at 1680 or 5 at 2100.

    The lightest cars out there are about 2500lbs (Honda Civic) and don't really hold 5.

    A real lightweight car at 2500lbs with 1 person is 1.2 tons/seat. With 2, it's 0.6 tons/seat.

    This may not be as much as a train, but as the rest of the article says, the friction of steeel wheels on steel rails is less than that of rubber tires on concrete.

    If you actually correct both sets of figures for the vehicle not being full, and don't assume cars hold 25% more than they do and weigh 20% less than they do, it seems like trains do okay.

    And on another note, he says that cars used to be 1/2 to 1/3rd as efficient as trains in the 60s, but cars got a lot more efficient. As is drummed into me over and over from other sources, cars are not getting a lot better mpg than they were back then. And I know they aren't carrying 2-3x more people. So where did this 2-3x boost in efficient come from? And was GE throwing money away when making their more efficient locomotive engines (esp. the new AC ones)?

    The article doesn't seem to add up.

    --
    http://lkml.org/lkml/2005/8/20/95
    1. Re:it's that last segment by MightyYar · · Score: 1

      Cars are twice as efficient as they were in 1975 when CAFE was enacted - SUV's excluded; if you are driving an SUV then the fuel efficiency of planes vs. trains is probably not interesting to you :).

      I agree that the Acela math doesn't add up. But that odd factoid doesn't really affect any of his other math. In any case, the current state of train technology in the US is really sad. I take NJ Transit and Septa sometimes, and they are using 60s-era electric heavy rail complete with conductors walking the aisle. No wonder they bleed money! Then the routing is so bad that the trains are constantly starting and stopping between stations - another big waste of energy. There is no excuse for such poor efficiency on Amtrak that it costs me $15 to take a bus from NY to Philadelphia and $60 on Amtrak! Even if I take the subsidized rail line via NJ Transit and Septa it costs $17 and an extra hour! An airplane costs maybe $20 more than Amtrak - how sad is that? I plane has to use twice the fuel - probably more for such a short flight - and must have higher capital and maintenance costs.

      By the way, I don't think that article had an agenda other than to make recommendations on how to improve the efficiency of trains. Most of the current efficiency advantage of trains is for freight, where they are competing against a loaded-down truck with its big fat tires. That's where GE's locomotive tech has gone. Passenger rail has languished, with the Acela concentrating on speed and comfort (and compatibility with existing rail) instead of efficiency. This is why it still pays for me to take my family of three on a trip via a rental car instead of a train. A bus would be marginally cheaper, but not worth the trip to Chinatown or Port Authority on the subway. A cab ride would kill the savings.

      --
      W..w..W - Willy Waterloo washes Warren Wiggins who is washing Waldo Woo.
  21. Punny by StikyPad · · Score: 1

    But highly unlikely.

    In-flight WiFi highly unlikely?? Get it? Highly unlikely? In-flight?

    Ahh..