Why Microsoft Is Beating Apple At Its Own Game

ttom writes "OSWeekly.com looks at Microsoft's promotional strategy and concludes that Microsoft is beating Apple at its own game." From the article: "Apple is to blame for this, at least to some extent. They just had to go and release Boot Camp, didn't they? By the way, please don't take my sarcastic tone as an expression of my dissatisfaction for the product. I think it's great, and I really never expected to see something like Boot Camp come out of the Apple Camp. I know that users have bombarded them with requests for officially allowing Windows usage on a Mac, and the fact that they yielded to these requests is interesting because they've emphasized the OS X and Windows experiences as being completely separate for quite some time."

Comments

You heard it there first.

[Spazntwich]

"Apple to drop ad campaign because editor of internet site declares it unsuccessful."

MOD PARENT UP!

[Whiney Mac Fanboy]

Apple has included...in their contracts...must respect human rights...is simply a PR strategy for the Apple-hostile media.

Anyone who can use the phrase "Apple-hostile media" in the middle of a serious rant deserves a +5 funny!

Re:Summary headline is incorrect.

[Moofie]

And here, I was never expecting the art of the stupid car analogy to be perfected.

I bask in the magnificence of your 45mph linux computer. I wish I was as cool as you.