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WoW - The Game That Seized the Globe

The New York Times reports on the global appeal of World of Warcraft. An unmitigated success world-wide, the article examines why the title's U.S. roots haven't stopped it from succeeding abroad. From the article: "Perhaps more than pop music or Hollywood blockbusters, even the top video games traditionally have been limited in their appeal to the specific regional culture that produced them. For example the well-known series Grand Theft Auto, with its scenes of glamorized urban American violence, has been tremendously popular in the United States but has largely failed to resonate in Asia and in many parts of Europe. Meanwhile many Japanese games, with their distinctively cutesy anime visual style, often fall flat in North America. One of the main reasons Western software companies of all kinds have had difficulty in Asia is that piracy is still rampant across the region. Games like World of Warcraft circumvent that problem by giving the software away free and then charging for the game service, either hourly or monthly." Keep in mind that distribution and access rates are different in Asia than they are here in the states. The majority of WoW players pay an hourly fee, and didn't have to buy the box.

6 of 287 comments (clear)

  1. Slashdot finally learning to cash in... by Claws+Of+Doom · · Score: 5, Funny

    ...on the millions of U.S. WoW players unleashed on the internet when WoW is down for maintenance. gg Blizz *cough* Zonk.

  2. Re:What Oh What is WOW? by Jack9 · · Score: 3, Funny

    Soap has also siezed the globe. The fact you don't use it, doesn't affect that statement.

    --

    Often wrong but never in doubt.
    I am Jack9.
    Everyone knows me.
  3. Re:What Oh What is WOW? by __aaclcg7560 · · Score: 2, Funny

    Not everyone wants to see "Snakes On A Plane", young grasshoper.

  4. In other news.... by argStyopa · · Score: 2, Funny

    Headline: WoW still dominates MMORPG market. Nothing else to write about. Game journalists thinking of getting real jobs.

    --
    -Styopa
  5. Re:The Game that Seized My Time by GundamFan · · Score: 2, Funny

    You learn something new every day I guess...

    I learned I have even less reason to try playing Final Fantasy XI today.

    --
    I don't give a damn for a man that can only spell a word one way.
    Mark Twain
  6. Apollo by weierstrass · · Score: 4, Funny

    which of course it never did.

    --
    my password really is 'stinkypants'