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Selling Other People's Identities
joeflies writes "The San Francisco Chronicle has an extensive article on the controversial site Jigsaw, which makes it easy to sell other people's identity information. Jigsaw encourages people to collect business cards and email signature blocks, which is compiled together into a searchable database. Participants earn points towards their own searches or earn money.
Is this exactly what Scott McNealy meant when he said electronic privacy is dead?"
Can business cards be classed as private? Surely the idea of giving them out is so they get spread far and wide?
Fowler, the CEO of Jigsaw, is quoted as making an interesting comparison in the article. He likens Jigsaw to Wikipedia in so much as Jigsaw is a user-supported advertisment database, like Wikipedia is a user-supported encyclopedia.
What he fails to realize is just how far this user-supportedness can go. Just like with Wikipedia, I imagine that Jigsaw will be hounded by vandals and the like, dumping loads and loads of false information into Jigsaw's database.
Moreover, since Jigsaw is going against basic principles of privacy, I can imagine that we're going to see a lot more problems than with Wikipedia from "vigilante vandals".
Quite a few times I've thought, wouldn't it be nice if America had the same data privacy laws... this is a good example of why they're needed.
In the UK a database of personally-identifiable information automatically needs permission from every single individual concerned, unless it's exempt for some reason. Even if it is exempt the data can only be kept for the purpose it was collected for, and not shared. Once it's no longer needed it has to be destroyed.
It's a good example of putting individual rights before business interests. Not something the USA excels at...
Business cards are handed out by people to put their contact information out there for potential future business partners.
Talk for yourself, don#t talk for others.
Currently I run my own business, and I indeed give out business cards for the reason you mention. A couple of years ago however, I was a systems engineer for a huge IT company, and whenever I gave a business card to someone it was because of that specific individual having a need to contact me and me approving of him contacting me.
The morale of the story is that what you happen to do is first of all not representative, and second, might change over time.
A business card as such is copyrighted both in its design and its content. Taking that content and copying it is a violation of my copyright on my card, and you cannot do that without my permission.