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Social Networking Goes Big Business
PreacherTom writes, "It is no secret that sites like Facebook and MySpace are big hits among students. Big business is catching on to their possibilities too. Even in the wake of online stalking scandals, companies such as JP Morgan Chase, Apple, and Burger King are building whole marketing campaigns around social networking sites, to the tune of an estimated $280 million in 2006. It appears to be working: take the King, for example, who has amassed more than 120,000 'friends' that opt (for rewards) to associate themselves with his profile." These marketing drives are aimed at younger consumers, but (from the article): "About 36% of MySpace users are people aged 35-54, as are 30% of Facebook users."
Religion for nerds. Stuff that really matters
Then someone needs to write a Wikipedia entry on just that topic -- what are you waiting for?
Apparentely you don't understand that uncool is now cool. I remember seeing stores carrying "SPAM" shirts before it became a name for unwanted email. And what was so cool about wearing a SPAM shirt? Dunno, myself... but kids bought them. If they brought back Hypercolor shirts it would be a hit.
Sierra Tango Foxtrot Uniform
Burger King, an international chain of restaurants which has been in business for over 50 years, designs a new mascot and gets 127,220 MySpace friends.
Christine Dolce, an unemployed twenty-something cosmetologist who may well have been conceived in the parking lot of a Burger King, bleached her hair and took off her shirt to get 1,022,716 friends.
I think the jury is in on just what the Internet is used for.