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The Great Digital Hype

The Escapist is running a piece looking at how over-hype can kill a game just as fast as a buggy build or bad gameplay. With certain titles, especially Massive games, the expectations of a community can become so out of step with reality that whatever is released will not live up to the image. Article author Dana Massey looks at this issue, with personal experience, through the failure of the MMOG Wish. From the article: "On January 1, 2005, we opened the doors to the 80,000-plus players who had signed up to participate in our open beta. It was during this time that the Half-Life 2 demo had released, and I remember being quite pleased when our beta dropped it down to second on the most active list over at FilePlanet. It looked like things were going well. Famous last words ..."

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  1. Re:Can you say "Spore"? by Dr.+Eggman · · Score: 2, Interesting

    I think you might be a bit confused on hype. Hype is not really a couple demos explaining things you can do in a game and then your imagination building on top of it until your out of touch with reality. Its spastic advertising tricks like pre-rendered cinematics (ps2/ps3), over indulgent terms (emotion engine, umm...something not Sony...uh...oh! Revolution!) and just general streatching the truth. Then, fans minds run away with the distorted advertised image.

    I wouldn't really call Spore overhyped. I rarely see or hear anything offical about it and never saw any advertisements. All I've seen is a couple demo videos and some speeches. That's not hype.The only real hype for Spore I could find was EA's overstatement of it "taking over the world" (by being on every console.) Of course, everyone took this differently and it eventually came out to sound like it'd be a darn near simeoultaneous launch. Which of course, Will Wright never said. All he said was he wanted to bring it to lots of other platforms and thought it was feasable. And then of course, things went sour when they announced (as I expected) they were focused on bring it to the PC first. A real example of hype is Sony and their PS3, it's got the advertising and marketing storm brew, rather than just the imagination.

    Just as a side point, your right, it won't feature a mix between asynchronous and synchronous multiplayer. All it'll do is upload other people's content onto a central database that your game can then pull from to get a creature that matches certain search requirements. Totally asyncronous, nothing changes on the guy that made the creatures computer except possibly having a tally of total times downloaded go up.

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    Demented But Determined.