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Microsoft Launches the Zune
Doug-W writes to mention an Engadget post about Microsoft's launch of the Zune. From the article: "Not a lot of surprises in the specs department, but they've confirmed the basics we've known for a while, like WiFi, 30GB of HDD, built-in FM, a 3-inch screen and the basic music, pictures and video playback. They also finally let slip the screen res -- an unsurprising QVGA -- and some better news on the codec front: the Zune supports h.264, MP3, AAC and WMA. As for ballyhoo, wireless Zune-to-Zune sharing is where the real action is at, and it works pretty much like we've been hearing: you can share a full-length track with a friend, and they've got three times to listen to it over a three day period, after which they can flag the song for purchase on the Zune Marketplace -- unless they're an unlimited 'Zune Pass' subscriber, of course."
Is this really a launch? Can they be purchased today?? No? Then this isn't really a launch then is it? I can order a new Nano and it will be here in a few days to a day. Zune's probably ain't going ot show up until November.....
Gorkman
It may not be earthshaking news, but there's a lot of people who care - every person who owns MS stock. Microsoft has to keep pursuing new markets and Zune, like it or not, is one of their plays to get into a new market and keep the money flowing. (Of course, if they insist on losing money like they are with Xbox, that story may change.)
Microsoft's markets are largely saturated and under increasing pressure from FOSS and other products. And that's not a good story to tell investors. Microsoft hasn't had a killer product for a while and it's a company that thrives on growth. They need new brands badly because the ones they have are aging, and old brands, while good in financial and insurance markets, are not so good in consumer and high tech markets.
"It's real and we can touch it, so least we know where we stand." - Jack Burton
Obviously you are no longer in high-school, or junior high, or even elementary school here in the US. The proliferation of iPods and portable music players among those who can't actually afford them themselves (but their parents bought them one) is staggering. So is the propensity to share music in these user groups -- something the iPod makes a tad more inconvenient than flaky wireless.
While I can't personally say I'd use this feature much (since I'm long since out of school), it seems to make perfect sense for these types of groups to desire such a feature. I also could see sharing a new song occasionally with a friend so they could purchase it themselves if they wished (since song use is limited). All in all -- this seems more like a "demo song" feature intended to increase music sales (much like listening to samples of songs on the iTunes store, but you get to take them with you).
You don't design a product assuming no one will buy it ("if I find another zune owner") -- you assume it will be a smashing success because of all the great features you've implemented.
And really -- wireless in an open-air area, ad-hoc, works great -- like cell phones!;) You're using it to share a song with someone right in front of you! Your comments (generously modded "insightful") show a distinct lack thereof.
Well the *photos* do look nice. But nobody have seen the device in wild so they can be as well 3DStudio renders. :) Typical for MS they announce something like it is real - Zune is unreal as for now. Where can I get one? Where can I read independent review of one? Etc. Etc. Etc.
It does not even has branding on it. Just the look of it is not sufficient for branding - look of iPod is a brand itself, this looks like an iPod clone.
Actually I am used to MS strategies like announcing LongHorn with all WinFS and great stuff that just yet still is not here. So I take this announcement like usual. I will think that this is anything worth looking at when I actually can touch one.
Also I have some concerns, especially with:
1. The interface. Those *three* photos look nice but they do not tell anything about how the device works? Is it easy to use? I've used MS PDA (PocketPC) and it was horrible. I am with Palm now which is somewhat less horrible - so I don't se MS mobile products as quite easy to use or reliable.
2. Those ad-hoc wifi networks - how it is going to work? I've used MS PDA with wifi and it was pain. Actually wifi is quite painfull as for now (especially in MS arrangement). So how they are going to wifify those devices? IMHO wifi is not quite good for establishing such semi-PAN networks - BlueTooth is. But wifi - it is a hog on battery for sure.
So conluding - this is not something real. These are few photos even without branding (forget specs, pricing, performance and so on). So it is nothing actually - just to say "hey wait (like few months... or years) and we will have something like iPod is right now!", "don't buy iPod right now - wait (like months... years) for our mythic device" etc.
Quite unfair but at least in this market we know who rocks with launches that are real launches for real existing products and services...
Makes sense, as Apple does have a patent on the clickwheel design, and I was wondering how MS was going to get around it when I saw this. Simple enough; the wheel is not a wheel.
You know what else Apple has? Something I haven't seen mentioned in the first 120 comments on this post?
The Dock connector.
Apple's trump card, the 30-pin dock connector and it's communications scheme is par of their defense against other players stealing marketshare.
Want to plug your iPod into your new car? Next model year (which starts, ah in a few weeks), you'll be be able to buy a car from any of roughly 3/4 of the world's automakers that has a built-in iPod dock. The offerings this year aren't bad, either.
I see the requisite oval connector shape on the Zune (since they just couldn't stop at copying Apple's buttons and wheel look), but it's unclear what kind of dock connector they're using. If Apple has an exclusive deal with AMP, you can pretty much write the Zune off (as well as for other reasons, like the "what were they thinking?" color choices of white, black...and brown).
So, to sum up:
Apple has convinced everyone and their brother to put a dock connector in cars, boomboxes, camera connectors, etc. ad infinitum.
Zune does not have a dock connector, and can't use any iPod accessories, including those that come with a "Steering" wheel.
Supporting more file types is irrelevant to me. I want it to support THE FILE TYPES I USE.
I don't have any WMA media. I do have iTunes Fairplay media. It doesn't support that.
Further, all these "Features" are typical MS lies - the file sharing won't work with all media, It may have a screen that is 0.5" larger but will it play movie content? Are you sure?
It doesn't even support MICROSOFT'S VERY OWN "PLAYS FOR SURE" DRM!!!!
I only came here to do two things; kick some ass, and drink some beer...looks like we're almost out of beer.
FLAC playback is unnecessary when you can just convert to WAV or AIFF. Amusing that it's a requirement of yours, since nothing eats the battery more than constant HD access, which your giant FLAC files will do.
It doesn't mean much now, it's built for the future.
I've never met anyone who thought that owning an iPod made them different, or bragged about their uniqueness because they had an iPod.
I'd rather choose [insert object here] based on how well it performs the functions I require than whether or not "everyone else has one."
It amazes me how image conscious geeks can be. A large subsection of geek culture will go to such extreme lengths just so that they can brag that they don't fit in. And then they complain because nobody understands them...
It's ridiculous.
Shinma
Funny, if MS had that you'd be screaming anti-competitive practice...
Give me a break. There is a huge difference between coming out with a proprietary technology that SOLVES A PROBLEM and being able to successfully promote it vs. calling OEMs on the phone and saying "Ship Netscape and Die".
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