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Jonathan Ive - Apple's Design Magician

conq writes "BusinessWeek takes an in-depth look at the man behind the Apple magic. The article features a slideshow with all his designs (including one before he was with Apple)." From the article: "During an internship with design consultancy Roberts Weaver Group, he created a pen that had a ball and clip mechanism on top, for no purpose other than to give the owner something to fiddle with. 'It immediately became the owner's prize possession, something you always wanted to play with,' recalls Grinyer, a Roberts Weaver staffer at the time. 'We began to call it having Jony-ness, an extra something that would tap into the product's underlying emotion.'"

8 of 211 comments (clear)

  1. Amazing creativity.. by HatchedEggs · · Score: 4, Insightful

    You have to admit, the guy must have some creative genious in him. Looking at all those projects there isn't one that I didn't like. The only one that had me scratching my head a little bit about was the vertical fax. Of course, perhaps there was a reason to the madness of that. Regardless, the designs implemented by the groups he has worked with are great.

    --
    Justin - Don't be afraid of my blog, it won't bite.
  2. Give credit where credit is due. by thesource1 · · Score: 3, Insightful

    But where is it due. How many designers actually take credit for these things? If you dig around and see how many people claim to have had something to do with these designs, it becomes clear that a good chunk of this stuff is outsourced. And I'm not talking the nitty gritty stuff, I'm talking the conceptualizations as well. Don't get me wrong, the man's a genuis, but he isn't responsible for half this stuff.

  3. Re:Why yes, yes I can.. by thesource1 · · Score: 5, Insightful

    You're forgetting to look outside the geek, and into the bigger world. Less than 1% of PC owners actually upgrade their machines beyond RAM. They don't do chip upgrades, they don't do HDD upgrades, and they don't even use the expantion slots. Its not pointless, in fact, you've got it backwards. Its pointless to design for such things if no one (respectively) uses them. Its not pointless, its called meeting many design requirements, and meeting them better. Design for use, design for manufature, design for service, etc. That's why those machines only need the RAM upgrade slots. Granted that on the newer ones you can swap out intel chips, but no one (again outside the alpha geeks) will. So the opposite of pointless in SO many ways.

  4. Re:Why yes, yes I can.. by nine-times · · Score: 3, Insightful

    Because that's called a laptop without a battery and is fuckin' pointless. Sure, it looks cool but once its outdated you throw it away. People don't like that with laptops but they put up with it because its portable.

    Most people put up with it with laptops because they just don't care. Most people do exactly what you said, they buy a computer, and once it's outdated, they get a whole new computer.

  5. Re:Why yes, yes I can.. by Doctor+Memory · · Score: 4, Insightful
    Because that's called a laptop without a battery and is fuckin' pointless.
    Uh, I'm gonna have to call bullshit on this one. Your average computer buyer (c.f., Slashdot poster) buys a whole package when they upgrade: CPU, monitor, keyboard, mouse, and often printer. Then they give the old system to Grandma or the kids or it goes into the TV room as the "family" computer. Nobody buys just a new motherboard or CPU tower, because Wal-Mart/Best Buy/CompUSA/Office Max doesn't stock 'em.
    --
    Just junk food for thought...
  6. Re:Why yes, yes I can.. by Pink+Tinkletini · · Score: 3, Insightful

    You believe wrong.

    Don't forget that Macs were supporting dual display setups (and triple, etc.) before Windows even knew what to do with one screen. Some say it still doesn't.

  7. Re:Why yes, yes I can.. by djrogers · · Score: 4, Insightful
    Because that's called a laptop without a battery and is *****' pointless. Sure, it looks cool but once its outdated you throw it away. People don't like that with laptops but they put up with it because its portable. This aint, so why put up with it?

    I don't know a single person outside of the geek/IT realm who doesn't go to costco/best buy/etc and buy a whole new computer with a new monitor when the old one is outdated. Not one. The iMac is no different - your new computer comes with a new monitor. Monitors get outdated too ya know, or are you still using the same 14"CRT from 1997? The vast majority of people out there don't care that they won't be able to re-use the monitor as a second display with their shiny new computer - most don't even realize you can do that )or the thought of openeing their shiny new computer and adding a second video card is far too scary for them).

    As far as any other types of upgrades go, you've got to be joking, right? Swapping video cards and CPUs? Not a chance - heck, by the time the average user feels a need to upgrade either, the interfaces are different and their mobo is obsolete. Hard drives? That's what externals are for. Have you seen the storage displays at the big bix stores lately? USB/FW drives are selling like crazy because people just want to plug them in without opening their cases...

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    Think outside the... Hey, where'd the friggin' box go?
  8. Re:Why yes, yes I can.. by Pink+Tinkletini · · Score: 4, Insightful

    Wrong. Most people who buy a computer don't want a computer per se. They want to write emails, create photo albums, listen to music, browse the web. The computer is just the means by which all this is accomplished. Very few in the tech industry seem to realize this.

    Sort of how Nintendo declares that while Sony and Microsoft see themselves as tech companies who make games, Nintendo sees itself as a game company that just happens to use tech.