Slashdot Mirror
Jonathan Ive - Apple's Design Magician
conq writes "BusinessWeek takes an in-depth look at the man behind the Apple magic. The article features a slideshow with all his designs (including one before he was with Apple)." From the article: "During an internship with design consultancy Roberts Weaver Group, he created a pen that had a ball and clip mechanism on top, for no purpose other than to give the owner something to fiddle with. 'It immediately became the owner's prize possession, something you always wanted to play with,' recalls Grinyer, a Roberts Weaver staffer at the time. 'We began to call it having Jony-ness, an extra something that would tap into the product's underlying emotion.'"
You're forgetting to look outside the geek, and into the bigger world. Less than 1% of PC owners actually upgrade their machines beyond RAM. They don't do chip upgrades, they don't do HDD upgrades, and they don't even use the expantion slots. Its not pointless, in fact, you've got it backwards. Its pointless to design for such things if no one (respectively) uses them. Its not pointless, its called meeting many design requirements, and meeting them better. Design for use, design for manufature, design for service, etc. That's why those machines only need the RAM upgrade slots. Granted that on the newer ones you can swap out intel chips, but no one (again outside the alpha geeks) will. So the opposite of pointless in SO many ways.