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Jonathan Ive - Apple's Design Magician
conq writes "BusinessWeek takes an in-depth look at the man behind the Apple magic. The article features a slideshow with all his designs (including one before he was with Apple)." From the article: "During an internship with design consultancy Roberts Weaver Group, he created a pen that had a ball and clip mechanism on top, for no purpose other than to give the owner something to fiddle with. 'It immediately became the owner's prize possession, something you always wanted to play with,' recalls Grinyer, a Roberts Weaver staffer at the time. 'We began to call it having Jony-ness, an extra something that would tap into the product's underlying emotion.'"
most people who buy a computer don't want a computer per se
And Mac lovers wonder why they only have 10% of the market share. Yes, self important man, when I buy a computer I want a computer. When I buy a car, I want a car. Claiming that I don't really want a car per se, I actually want the independence that a car provides is bullshit. Go back to art school.
How we know is more important than what we know.
You're just making stupid disingenuous statements. Most people don't want an X, they want something that allows them to do things-you-do-with-X. It's just semantic nonsense.
How we know is more important than what we know.
I found a Bio of him
1985
[College]
1989
Becomes a partner at Tangerine, a London-based design consultancy where he works on a wide range of products from power tools to wash basins.
1992
Moves to San Francisco to join the Apple design team.
I imagine Tangerine is where he designed this pen.
[Fuck Beta]
o0t!
Out of BusIness