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Jonathan Ive - Apple's Design Magician

conq writes "BusinessWeek takes an in-depth look at the man behind the Apple magic. The article features a slideshow with all his designs (including one before he was with Apple)." From the article: "During an internship with design consultancy Roberts Weaver Group, he created a pen that had a ball and clip mechanism on top, for no purpose other than to give the owner something to fiddle with. 'It immediately became the owner's prize possession, something you always wanted to play with,' recalls Grinyer, a Roberts Weaver staffer at the time. 'We began to call it having Jony-ness, an extra something that would tap into the product's underlying emotion.'"

5 of 211 comments (clear)

  1. $100 laptop project needs his help! by chroot_james · · Score: 0, Troll

    Those things are ugly! Green?! C'mon!

    --
    Reality is nothing but a collective hunch.
  2. Now I know his name by Lord+Kano · · Score: 0, Troll

    All of this time, I've been blaming Steve Jobs alone for fucking up the Macintosh line.

    I see that I was wrong. In the span of time between 1999 and 2001 Macs went from a design that I'd describe as "Post-Industrial Elegance" to "See-Through Faggotry".

    The G5 Macs continued to have that elegance, but the rest of Apple's line was so far away, that I haven't even looked back.

    LK

    --
    "Hi. This is my friend, Jack Shit, and you don't know him." - Lord Kano
  3. Re:Why yes, yes I can.. by QuantumG · · Score: 0, Troll

    You did not just censor my comment in your quote did you? The fact that you live in anedotic evidence land where everyone does the same as your mother's boyfriends does not mean that the market no longer values upgradability.

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    How we know is more important than what we know.
  4. Re:Why yes, yes I can.. by QuantumG · · Score: 0, Troll

    $10 curtains block the light just as well as $200 curtains.. but people still buy the $200 curtains.

    Are you trying to suggest that only pretenious wankers by Macs?

    --
    How we know is more important than what we know.
  5. Re:Why yes, yes I can.. by QuantumG · · Score: 0, Troll

    I don't see where you get off proclaiming Apple gives people what they want when the vast majority of people don't want Apple computers.

    --
    How we know is more important than what we know.