Advertising Comes to DVR Owners

Posted by ryuzaki0 on Friday September 15, 2006 @08:06AM from the you-will-enjoy-the-signal dept.

bill_kress writes "According to Reuters, television studios are finally trying to target DVR viewers with advertising. The effort, however, seems rather backwards — They are extending the same exact image across the entire 30 second commercial so that TIVO Viewers will be forced to view at least one frame. Wouldn't it be better to add value to the viewing experience instead?" From the article: "The advert for its new drama 'Brotherhood' will show a single image on the screen for the entire 30-second slot, and therefore retain its "sales message" when viewed even at the 12-times speeds enabled by Sky+ and other digital recorders, also known as personal video recorders, or PVRs. Advertisers have been racing to find ways to get messages through as higher numbers of consumers watch TV programs when they want using such recorders, often skipping the commercials."

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Their approach doesn't work against Mythtv! by russ1337 · 2006-09-15 08:16 · Score: 5, Informative

They are extending the same exact image across the entire 30 second commercial so that TIVO Viewers will be forced to view at least one frame.
Fortunately, this does not work against Mythtv - you can skip the entire ad's with one press: -All you see is the start of the show after the ads! The ad detection algorithm just got an overhaul with Googles-Summer-of-Code (they wrote another version), but i've always found the current one pretty good.

(I know your all gearing up to whine about how hard mythtv is to install,... then you probably havent tried Knoppmyth, or the Hyams Fantastic How-to )