Advertising Comes to DVR Owners

bill_kress writes "According to Reuters, television studios are finally trying to target DVR viewers with advertising. The effort, however, seems rather backwards — They are extending the same exact image across the entire 30 second commercial so that TIVO Viewers will be forced to view at least one frame. Wouldn't it be better to add value to the viewing experience instead?" From the article: "The advert for its new drama 'Brotherhood' will show a single image on the screen for the entire 30-second slot, and therefore retain its "sales message" when viewed even at the 12-times speeds enabled by Sky+ and other digital recorders, also known as personal video recorders, or PVRs. Advertisers have been racing to find ways to get messages through as higher numbers of consumers watch TV programs when they want using such recorders, often skipping the commercials."

Comments

Wouldn't more interesting adds be the answer?

[AndyG314]

If I see a good, or interesting looking add I will stop to watch it. A great example of this is the add with Abe Lincon and a monkey playing jump rope. You can't just wizz by Abe Lincon and a monkey playing jump rope, you have to see what it's all about. Turnes out the add was for sleeping pills.