Data Theft Notifications - How Soon is Too Soon?

bsdbigot asks: "I started getting a bunch of stock-tout spam in the last month or so. The other day, I happened to look and see it was coming in to an email address I had dedicated to my online trading account account. I've spoken to the online trading company, and I've given them the info on these spams. It turns out there is an 'ongoing investigation,' which includes 'outside agencies,' but they stop short of saying that there is any theft or breach. How soon should such a company let its customers know that their data has been compromised? Should they wait until they have all the details and have plugged the breach, or should they let customers know that there is a possible problem as soon as they recognize it?" "Personally, I believe a security breach has occurred. So, I asked them how many people are affected by this; they feel certain that it's an isolated problem, because they haven't received a deluge of complaints. They don't know how these spammers got my reserved email address from my online broker (but they didn't sell it, they are quite clear on that), so how can they be so certain it's not their entire database, and how can they be so sure that things like my SSN and bank routing information wasn't also stolen?"

Comments

How stupid is E*Trade?

[Jah-Wren Ryel]

Here's my story, it meanders off-topic but I think it is worth posting as an example of another kind of data breach, one caused by corporate greed:

Like the article-poster I'm one of those guys who uses individualized addresses for each online entity they deal with, as in slashdot thinks my email is slashdot@mydomain.com, amazon thinks it is amazon@mydomain.com and etrade thinks it is etrade@mydomain.com - those examples are simplified for illustrative purposes.

A while back, before the bubble burst, I dabbled in some options trading in my etrade account. Therefore, Etrade's marketing department decided that would make my contact information something they could sell to the CBOE and I started getting bi-weekly spam from somebody on behalf of the CBOE trying to sell me all kinds of bullshit options information -- all sent to my etrade-only address.

After about a year of that crap, it finally stopped on its own. But then I started to get spam from the same mailing-list operator that the CBOE had used, but this time they were promoting other brokerages like TD Waterhouse, and most recently "TradeKing" which seems very questionable.

Whenever I get one these brokerage spams, I have to laugh. Etrade breached my privacy to make a buck or two and I'm sure they did the same thing to tens of thousands of other customers. But the end result is that their competition now has a confirmed mailing list of etrade customers, and the stupid greedy bastards GAVE it to them.

I've since opened an account with TD Waterhouse (aka Ameritrade) and make most of my trades through them, in part because of etrade's callous treatment of my privacy. I wonder how many others have done the same...