RFID To Track Play of DVDs And CDs?

jayp00001 writes, "A Taiwan-based maker of DVDs and CDs for major studios is about to begin putting RFID chips in disks. The eventual aim is for DVD and CD players equipped with an RFID reader to prevent copied or out-of-region disks from being played."

Comments

Are they trying to encourage piracy

[clickclickdrone]

Because when it starts getting that hard to be honest..
I buy loads of CDs from other countries, mainly US & Japan and if this will stop me being able to play them then sorry guys, I'm going to start to explore other avenues..

Re:Are they trying to encourage piracy

[Shaper_pmp]

More to the point, how is embedding an RFID chip in the disc going to prevent people playing region-encoded discs outside of their regions?

Correct me if I'm wrong, but aren't region-encoded discs already... well... region-encoded?

Either people buy legit US/Japanese/whatever players (which you can't guard against with RFID chips), or they get their existing player chipped to bypass the whole region-protection mechanism - is there any reason to think this isn't going to work with the new RFID players, too?

Of course, if the DVD players refuse to play unRFIDed discs then they'll be a bit useless for all the existing DVDs out there (nothing like breaking backwards-compatability to hurt a new product). If the RFIDed DVDs have some kind of (data) flag on the disc to turn RFID-checking it on it's liable to be trivial to reverse-engineer or omit the flag when copying the disc, too.

Even if it does somehow "eliminate optical disc piracy in the entertainment and IT sectors", does anyone else think it's wonderful how they've finally managed to do it just about the time that broadband and bittorrent have made "optical disc" piracy obsolete, even in the mainstream?

Re:Are they trying to encourage piracy

[Turken]

Why bother killing the chip? Couldn't a person just use the rfid technology against the machine? In another post around here, it was mentioned that the player may have a "check" chip embedded somewhere in the case to make sure that the player's rfid reader is working properly, and optical bits on the disc to make sure the reader looks for a chip.

So, what I'm wondering is why not just cut a working rfid tag from a disc and stick it right in the case next to the reader? Then, no matter what disk you put in the player, if the player looks for a chip it will find one.

Even if there is an optical bit on the disc telling the chip reader what specific response to look for, I'm willing to bet that the chip reader will have some sort of generic pass code that can be sent to it (used for debugging or testing purposes) and it will only be a matter of time before some engineers crack the system to make generic rfid chips to place in the player case to bypass the disc-embedded ones.

If it won't play in my DVD player, it's not a DVD

[iainl]

This means a new standard, and new players all round. It's no longer a DVD, and I'm certainly not running out and buying a new player for it.

On another, rather important, note, they mention it for HD-DVD. HD-DVD doesn't even _have_ region encoding, so they can't tell me the disc is from the wrong one; that's why I want HD-DVD rather than Blu-Ray.

Long-term impact

[tygerstripes]

Okay, so most people - especially the most tech-savvy - won't bother buying an RFID-equipped player at first. However, if the industry enforcers (RIAA, BPI et al) push it hard enough this could well find its way into most players without the average consumer even noticing. It's not a certainty, but a frightening possibility.

In that event, I have to ask a simple question:

Will the revenue previously lost to piracy be fed back to the consumer? Will we see cheaper CDs anywhere?

Of course not. It's basic fucking economic theory that you can charge more if you segregate a market. Piracy be damned, fair-use my arse - this is just a desperate attempt to control the market, which can only lead to higher prices for legitimate, law-abiding consumers.

Bastards.

Dear hollywood

[91degrees]

NOBODY WANTS REGION CODING. (except the publishers)

. The people who actally make the films really don't care. They get their royalties if the disc is bought in the US, Europe, Taiwan or anywhere else. They really just want to make a living doing what they love.

The end users hate region coding. It means they often have to wait, often end up with an inferior version, and basically reduces consumer choice while increasing their costs.

The manufacturers don't like region coding. It makes their players considerably less popular. They go to considerable lengths to find ways around the region coding requirement. Multi-region is a key selling point of a player to anyone with any interest in importing discs. They're going to do the ame thing to try to get around RFID chips. Or anything else you might like to try. And they're really not going to be happy about having to increase their costs to add an RFID reader. These companies are working on tiny margins. No matter how cheap, RFID readers will eat into this.

Re:hmm....

[gutnor]

It is unlikely that's all that will be available.

There are always at least one brand that will sell a player without rfid like what happen with dezoned dvd player. In the beginning it was difficult to find one, after a while some brand started to sell some and not it is not even possible to find a player that check zone encoding on dvd.

Off course the movie studio could use the RFID to store something mandatory to read the DVD. But that would mean making DVD incompatible with the huge park of player already existing. There is no way they will try that at the same time than they try to introduce the next generation of players ( they want people to replace their DVD player by a next generation one, not buy another dvd player )

The only way this technology would be usefull is if you make a law that outlaw DVD player with the RFID reader, but xxAA have more juicy target for their "buy you own politician puppet" budget.

Re:The right to steal?

[temcat]

Yes - by your new definition of the word "stealing", which now includes playing out-of-region disks.

Please explain to me

[tomstdenis]

How playing "out of region" DVDs is bad?

Suppose I'm a fan of movies made in France ... but I live in Canada. Why would it be bad for me, or the producers of the media, for me to BUY a copy and have it shipped here?

What they really should call that is "out of monopololistic control zone."

Tom

Re:Well, I've tried to play nice...

[aug24]

But it looks like the only option will be music services such as Yahoo! Unlimited that charge me $60 a year to listen to whatever I want.

For me, that'll mean 'Radio'. Free, and ubiquitous.

Try telling someone aged about 16 about the 'digital music services' that're 'streamed everywhere, in real time, capable of being received and decoded by cheap chips built into modern mobile phones'. They get really excited, then you tell them it's called 'rad-ee-oo' and they get pissed off ;-)

Justin.